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BizReport | Mobile Marketing March 03, 2010
Hear, hear - audio ads come to mobile
We listen to advertising all the time - on the television, the radio and even via mall public address systems. But one place we don't "hear" ads is on mobile phones - a device whose very existence is based on... >>
BizReport | Advertising November 04, 2009
Online radio ad revenues continue to rise
With the continued decline of traditional ad spending, radio stations have had to up the ante online and, according to new online revenue projections from SNL Kagan, their efforts are paying off.... >>
BizReport | Advertising April 22, 2009
Internet radio making waves
The online radio airwaves have been hotting up recently with reports of big increases in audience size and growth in revenues. This month, Internet radio ad company TargetSpot announced partnerships with ten new networks. ... >>
BizReport | Advertising July 16, 2008
TargetSpot offers radio advertisers an online destination
While it is true that radio advertising is swiftly becoming an arcane advertising outlet, advertisers should count out local radio advertising. At least, if that local radio outlet has online streaming capabilities. TargetSpot, an online radio advertising solution, could help... >>
BizReport | Advertising May 14, 2008
Clear Channel relaunch offers more to consumers, advertisers
If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers.... >>
BizReport | Research May 07, 2008
Increase in Internet radio listening among workers
A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study.... >>
BizReport | Advertising April 02, 2008
Online radio audience becomes social
Americans from pre-teens to adults are logging on to online radio stations, which means that marketers have another niche to investigate when it comes to online campaigns. Whether the stations are privately owned or streaming from local stations, more users... >>
BizReport | Advertising November 12, 2007
Radio is reaching out through the web
Radio is beginning to find a new foothold on the web. According to a recent report from The Media Audit, nearly one in five surfers (more than 18 million) visited a local radio station website. ... >>
BizReport | Advertising July 20, 2007
RL Radio expands audio ad-serving platform
In a bid to make online radio advertising more “marketing-friendly” and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology.... >>
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