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BizReport | Content Marketing August 14, 2020

How publishers can increase engagement through relevance

Recently Google announced a campaign that would push $15 million in ads to support local newsrooms and publications that have been hit hard by consumers' move to online news consumption. Through the campaign they'll place targeted ads in 3,000 newspapers,... >>

BizReport | Content Marketing April 01, 2020

Content consumption changing because of pandemic

With many Americans either working from home or self-quarantining at home because of the Covid-19 pandemic, content publishers, TV networks, and content creators are seeing a drastic uptick in content consumptions. Here are a few of the most recent findings.... >>

BizReport | Advertising archives March 07, 2016

UK: Online publishing revenues boosted by mobile, video

The single largest source of revenue for the UK's publishing industry is display advertising, according to the UK's Association of Online Publishers and Deloitte's Digital Publishers Revenue Index. ... >>

BizReport | Advertising archives February 22, 2016

How publishers are reacting to ad blocking

A new survey reveals how publishers are approaching the increasing challenge of ad blocking and reveals that, while a variety of methods are favored, there is a universal disregard for paywalls. ... >>

BizReport | Advertising archives January 05, 2016

FTC lays down rules for native advertising

Getting around the increasing number of ad blockers is just one reason why native advertising has become a popular alternative to traditional formats, but the FTC is cracking down on those who might seek to disguise ads as content. ... >>

BizReport | Advertising archives October 12, 2015

Ad Roundup: Trio of releases for small businesses

Small businesses have three new options in the online space - vCita, myDevices and StartApp have all launched programs into the online and mobile spaces that could help brands better connect. ... >>

BizReport | Blogs & Content archives October 02, 2015

Fraudlogix IDs 'least fraudulent' sites

There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic... >>

BizReport | Blogs & Content archives July 22, 2015

What Technorati's platform means for publishers

This week Technorati has launched a new publisher platform called SmartWrapper. It's part of the larger Contango release which helps publishers get the best price for their content; the SmartWrapper element is currently in Beta testing. ... >>

BizReport | Trends & Ideas archives October 07, 2011

15% of Americans own e-reader, 15% more want one

E-readers are becoming increasingly popular with current data putting ownership at 15% of Americans, according to a recent poll by Harris Interactive.... >>

BizReport | Social Marketing August 29, 2011

IZEA: More marketers paying for social media mentions

Over half of marketers have admitted to giving a social media publishers a reward of some type in the expectation their brand or company will be mentioned on that publisher's social network, according to the findings of a survey by... >>

BizReport | Blogs & Content archives June 23, 2011

Study: Advertisers must adjust to tablet phenomena

Tablets are muddying the waters not just for mobile advertisers but for advertisers across the online space. As more consumers convert or add tablets to their connectivity, they are turning to those devices for more than anyone expected. New research... >>

BizReport | Advertising archives June 02, 2011

DoubleVerify release allows brands to block some pages

Knowing when and where your ad will appear on the Internet can be a stresser for online brands, but a new release from DoubleVerify offers not only the ability to determine when and where but the ability to block ads... >>

BizReport | Blogs & Content archives April 22, 2011

Are paywalls the answer to online publishing?

Publishers began erecting paywalls for their online content several years ago, but as print circulation has decreased more paywalls have gone up. So far these paywalls aren't saving the newspaper industry, but in 2010 when paywalls were rejuvenated by some... >>

BizReport | Advertising archives April 11, 2011

What audience data can do for you

Recently PubMatic launched a new on demand service for audience data, serving these bits of information in real time. Audience Data on Demand works by connecting publishers with third part audience data to better engage these consumers.... >>

BizReport | Advertising archives March 15, 2011

How to capitalize on event-centered content

Just over a month ago, US adults tuned in by the millions to watch the Super Bowl. This week marks another such event: the NCAA Men's Basketball Tournament, aka March Madness. More than 60 college teams will vie for the... >>

BizReport | Research archives February 15, 2011

Burst survey: What makes moms click?

When it comes to Mom Marketing, the Internet is the place to be. That is the takeaway from a new Burst Media survey, in which nearly half of the moms surveyed reported the Internet is crucial to their daily routines... >>

BizReport | Blogs & Content archives February 09, 2011

Healthline, MedHelp partner for targeted content

A new content partnership may be a win-win for both the publishers and advertisers involved. This week Healthline Networks, a leading provider of health information services, and MedHelp, a consumer health social network, join forces to put the best content... >>

BizReport | Blogs & Content archives February 02, 2011

Yankee Group: How connectivity, content is changing the game

Publishers, are you ready for the next big craze? It's already here, in smaller form. It's called content and new research from Yankee Group finds that content is the new black where consumers are concerned. From e-books and music to... >>

BizReport | Advertising archives January 31, 2011

ignitAd release offers ad, bidding optimization

New additions to the online space will likely make the advertising sector both more competitive and harder to navigate. Advertisers will not only need to figure out where to advertise but how - what types of ads and what types... >>

BizReport | Blogs & Content archives January 26, 2011

What guys want - from content

There is still a little time to get those Super Bowl ads tweaked and ready - especially for online video options - but are you headed in the right direction? A new report from Unicast sheds light on what is... >>

BizReport | Research archives January 20, 2011

Are consumers really interested in tablets?

Of course, the answer is yes. Forecasts from several experts expect the tablet market to explode in 2011, with upwards of 2 million units purchased over the course of the year. The real question is how tablets will be used... >>

BizReport | Advertising archives January 18, 2011

eXelate to streamline data purchasing

Since the FTC's decision to look into data collection methods, a lot of talk has been bandied about regarding the 'right' ways to collect data. For many publishers and advertisers, 'right' simple means transparent, which is what a new release... >>

BizReport | Blogs & Content archives November 11, 2010

MerchantCircle acquisition may make localized content simpler

This week, MerchantCircle announced plans to acquire Bloglines, a content aggregator service. The deal is set to take place in December, and may help local businesses and consumers stay in touch. How? By making it simpler for blog readers to... >>

BizReport | Advertising archives November 08, 2010

AudienceScience Connect links media buying across platforms

As the online space becomes more fragmented, it is also becoming harder for marketers to make succinct media buys. A new platform makes media buying a bit simpler by connecting advertisers and publishers across platforms to reach optimum consumer numbers.... >>

BizReport | Advertising archives October 27, 2010

ZEDO, Mpire in reseller agreement

Ad technology platform ZEDO has been tapped to integrate into Mpire's AdXpose platform, giving more depth to the analytics publishers can obtain for ad campaigns. Through the agreement, publishers in the ZEDO network will be able to verify, measure, alert... >>

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