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BizReport | Advertising archives April 26, 2016

Survey: Ad network payment issues problematic for publishers

For the most part, when we think about payment issues, we're thinking of issues between the consumer and the retailer or service. But one new survey indicates payment issues are driving a wedge between publishers and their ad networks. ... >>

BizReport | Blogs & Content archives October 07, 2015

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they... >>

BizReport | Advertising archives September 09, 2015

Study: Publishers frustrated by lack of programmatic competition

Programmatic advertising has given brands a better handle on parts of their ad budgets, but if you ask publishers about programmatic their response is likely to be one of frustration. That according to new Technorati data which indicates the lack... >>

BizReport | Advertising archives January 14, 2013

OPA: Premium Content Pubs beating Social Media

When it comes to placing ad campaigns, a majority of marketers are foregoing social media for premium content publishing websites. This despite the fact that a majority of consumers are active on social media sites like Facebook. According to the... >>

BizReport | Blogs & Content archives February 22, 2011

Media consumption increasing, where is working revenue model

Over the last few years online outlets have abounded with versions of 'Newspapers are Dead' headlines; and yet print has hung on. Newspapers and magazines have moved to online and mobile arenas and consumers have followed. Is now the time... >>

BizReport | Blogs & Content archives January 17, 2011

Red Aril release puts websites in charge of audience data

A new release from Red Aril will place website owners in control of the audience data from their site, which may allay consumers' fears about what is done with data once it is collected. The release can be quickly deployed... >>

BizReport | Blogs & Content archives August 16, 2010

Krux platform encourages responsible data collection

August marks the launch of a new publisher platform, intended to help online publisher capture and utilize audience targeting data in a more transparent way. Krux Digital's new publishing platform allows publishers to collect and manage audience data while at... >>

BizReport | Blogs & Content archives June 16, 2010

eXelate launches publisher data exchange platform

A new platform from online targeting firm eXelate may help online publishers better manage and aggregate data for exchange with their premium partners. The platform, called teXi:PM is a private marketplace for online publishers to exchange data with advertising agencies,... >>

BizReport | Blogs & Content archives March 04, 2010

When it comes to content consumers aren't loyal

Content publishers already know: the public appetite for news and information is nearly insatiable. This is a good thing for publishers and advertisers with unique offerings. The problem is that when it comes to consuming that content, users aren't returning... >>

BizReport | Advertising archives February 22, 2010

Ad network launched for online publications

A new offering from RGM Group gives online marketers more control over ad targeting. The newly launched RGM Alliance is a premium ad network available for over 150 vertically-focused online publications. The network serves ads to more than 46 million... >>

BizReport | Research archives November 20, 2008

NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets;... >>