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BizReport | Ecommerce July 23, 2012
How to improve personalized campaigns, website experiences
By now everyone has heard about the benefit of personalization to online campaigns. Relevant content, personalized ads, past-purchase targeting. This all feeds together to create a better online experience for shoppers and Baynote's platform helps marketers create better personalized campaigns.... >>
BizReport | Ecommerce July 20, 2012
Baynote: Psychology an important part of personalization
Brands take note: Psychology 101 may help with ad personalization programs as much as technology. According to a new white paper from Baynote's Scott Brave the science behind personalization could benefit from some old-fashioned psychology as well. ... >>
BizReport | Email Marketing March 08, 2012
Expert: Why personalization matters to online shoppers
Ecommerce totals cannot be ignored. According to comScore online shoppers spent more than $50 billion during Q4 2011; that total is expected to grow higher as more shoppers turn to mobiles and social networks to find shopping deals. But, as... >>
BizReport | Advertising January 06, 2012
Why brands need to get personal in 2012
Throughout 2011, marketers began shifting their focus from simple targeting of large groups to a more personalized marketing approach. Obtaining data to provide relevant on-site experiences became a bigger part of many strategies. For 2012? One expert expects more of... >>
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Latest Headlines
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
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