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BizReport | Advertising archives January 24, 2012

Online newspapers visited by half of European Internet users

New data released by comScore shows that, of the 379.4 million people in Europe that went online during November, 2011, almost half visited online newspapers. Many newspapers visits were prededed by visits to Facebook. ... >>

BizReport | Advertising archives November 30, 2009

Scarborough: 75% of American adults check the local paper

Although newspaper readership and advertising continues to dwindle, at least according to some reports, researchers with Scarborough say that newspaper readership is still strong. According to the recently released Integrated Newspaper Audience report, 74% of American adults read their newspaper,... >>

BizReport | Research archives June 26, 2009

Americans greatly increasing time spent online

On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for... >>

BizReport | Trends & Ideas archives May 01, 2009

Printed newspapers to decline at faster rate than initially anticipated

This year has already witnessed the closing down of several newspapers and decreases in publication runs for others. Now, according to one expert, as recession-hit advertisers shift spending away from daily newspapers, print versions could become a thing of the... >>

BizReport | Advertising archives April 10, 2009

Can video save newspapers?

Video may have killed the radio star but it might save another - newspapers. Newspapers seem to be turning to video to save their online skins. News broke earlier this month that many large daily papers were folding their daily... >>

BizReport | Blogs & Content archives February 26, 2009

Hearst to partner Helium for content, engagement

Add another content partner to the Hearst Corporation's family of publications. Hearst has announced a partnership with social publishing platform Helium to supply even more content to readers. In the publishing world more content means deeper engagement, which should be... >>

BizReport | Research archives September 26, 2008

ABCe: Britain's most popular online newspaper

The British online newspaper has once again taken the top spot as the U.K.’s most popular news website, according to figures released by ABCe, although reported the highest growth.... >>

BizReport | Research archives July 30, 2008

NAA: No increase in online newspaper visitors from Q1

The number of unique visitors to U.S. newspaper websites in the second quarter of 2008 is up on the same period last year, according to an industry group, but figures are virtually unchanged from the first quarter of this year.... >>

BizReport | Advertising archives July 29, 2008

Readership Institute: Newspaper readership stabilizes

Newspapers may not be the same today as they were 20 years ago, but things are beginning to look better for newspaper publishers and advertisers, at least according to one report. According to a recent report from the Readership Institute... >>

BizReport | Advertising archives July 10, 2008

AdGent enters exclusive deal with Telegraph Media Group

Telegraph Media Group, one of the largest publishers in the UK, has announced an exclusive advertising partnership with AdGent, an online advertising services company. The deal gives AdGent exclusive rights to represent TMG’s international advertising inventory. ... >>

BizReport | Social Marketing June 19, 2008 launches social network

The New York Times has launched a new social networking service that it hopes will extend its reach to encompass those Internet users who are heavy users of online communities.... >>

BizReport | Research archives March 14, 2008

Younger news readers don't read newspapers

The generation gap for newspapers continues to grow, and that is not good news for marketers focused on print publications. According to a recent comScore report, younger news readers are not getting their news fixes from newspapers. They are reading... >>

BizReport | Advertising archives February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve... >>

BizReport | Research archives February 22, 2008

Online newspaper readership is beginning to change

Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership... >>

BizReport | Research archives November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag.... >>

BizReport | Research archives October 22, 2007

Dow Jones credits web for Q3 earnings increases

It wasn't just consumers that helped Dow Jones increase Q3 revenues. According to the company, the Internet was a huge factor in Q3 revenues, thanks to online advertising. Dow Jones saw revenue increase 19% in Q3 to reach $493.3 million.... >>

BizReport | Research archives September 04, 2007

Online newspaper ad spend continues to rise

Spending on newspaper print advertising has fallen in Q2 2007, but online newspaper advertising has risen, according to new figures released by the Newspaper Association of America.... >>

BizReport | Research archives August 08, 2007

Newspaper readers prefer online access

New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print.... >>

BizReport | Research archives July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. ... >>

BizReport | Research archives February 22, 2007

Study: 40% research politics online

Forget the nightly news or attending political rallies, more people are relying on the Internet for their political information. According to a study from DoubleClick, about 4 in every 10 adults research political information online.... >>

BizReport | Blogs & Content archives January 19, 2007

Newspaper Websites Bulging With Blogs

Blogs embedded within top U.S. newspaper websites are seeing big increases in traffic, according to a recent Nielsen//NetRatings report.... >>

BizReport | Research archives December 21, 2006

Newspaper Websites Garner Higher Online Spenders

Advertising on newspaper websites could be a way to increase online revenue. Why? According to a new study, visitors to newspaper websites spend more online than non-newspaper visitors.... >>

BizReport | Advertising archives November 22, 2006

Newspapers with Online Presence See Web Revenue Rise

The Newspaper Association of America (NAA) reports that ad revenue from newspapers with websites continues to grow in Q3, compared to the same period in 2005.... >>