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BizReport | Ecommerce archives January 04, 2012

ForeSee: UK online shoppers more satisfied with experience

Online shoppers in the UK were more satisfied with their online shopping experience this year than at any other time, according to new research from customer experience analysts ForeSee. ... >>

BizReport | Research archives March 19, 2008

TNS to buy Compete, create new metric solution

The merge of TNS Media Intelligence, Compete Inc. and Cymfony will give global marketers greater insight into how their brands and messages are faring globally. TNS announced earlier this month that it would acquire Compete for $75 million. ... >>

BizReport | Advertising archives September 26, 2007

comScore offers segmentation metrix for UK

comScore has launched a second segmentation tool for marketers. The new tool will focus on U.K. surfers, enabling marketers better targeting capabilities for online campaigns. ... >>

BizReport | Advertising archives September 26, 2007

New metrix shows where ads are viewed online

A new measurement application from comScore promises to tell advertisers where and how some ads are viewed online. The Ad Metrix Publisher is said to tell marketers where display ads are viewed and give a profile of the users who... >>

BizReport | Research archives July 25, 2007

Quantcast: All metrics are not equal

With more publishers saying they aren't getting enough metric data, online measurement firm Quantcast believes they have the answer. A metric system that creates a census of sites visited and time spent. ... >>

BizReport | Research archives July 18, 2007

New metric integrates newspaper readership with the online audience

Newspaper publishers may get a bump in their online rankings thanks to a new metrics service. Audience-FAX is said to reflect the actual reach and readership of newspapers. ... >>

BizReport | Research archives June 07, 2007

Do deleted cookies impact online measurement?

Online measurement is impacted by how often users delete their cookies, often inflating that "unique" bottom line. That according to a new white paper from comScore. ... >>