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BizReport | Search Marketing June 07, 2013

Google accurately predicts box office hits

Thanks to insights into moviegoers' awareness and intent, Google can predict with astonishing accuracy which films will do well at the box office. ... >>

BizReport | Mobile Marketing March 13, 2013

Are your online surveys mobile-friendly?

It's all about optimizing for mobile in today's on-the-go world. But, what about online surveys? According to SurveyGizmo's latest benchmark report, a significant rise in the number of surveys completed on a mobile device means they need a mobile makeover,... >>

BizReport | Social Marketing February 14, 2013

Vizu: 64% of advertisers plan paid social media ad spend rise

Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising. ... >>

BizReport | Advertising November 02, 2012

How big data can influence conversation

Moving into the New Year more brands say they'll focus of quality, big data to engage and convert consumers in the online and mobile space. According to one expert actionable data - have the tools in place to not only... >>

BizReport | Advertising October 11, 2012

Yesmail: Marketing campaigns deployed on wrong day, wrong time

With just 74 days until Christmas, the race is on to get marketing messages in front of online consumers. Marketers may have their creative, messaging and offers fine-tuned, but new research from Yesmail Interactive reveals campaigns are not being deployed... >>

BizReport | Advertising August 24, 2012

Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not... >>

BizReport | Ecommerce July 02, 2012

A third of restaurants "hidden" from Olympic visitors from lack of website

The 2012 London Olympics will see a huge influx of visitors to the UK, many of which will be lining the pockets of businesses up and down the country. But, according to the Livebookings European Dining Index, many restaurants in... >>

BizReport | Advertising June 19, 2012

Research: Target ads to insomniacs watching online television.. at night

I hope Red Bull, Sealy and Unisom marketers have read this new research. Companies seeking out insomniacs should target sufferers online, particularly around television content, reveals a new study by audience targeting firm Resonate.... >>

BizReport | Email Marketing June 15, 2012

Direct mail response rates 30 times better than email

The Direct Marketing Association's latest Response Rate Report reveals that direct mail response rates continue to outperform digital alternatives. ... >>

BizReport | Social Marketing May 15, 2012

UK: Facebook tops local directories for SMB customer acquisition

Move over Yellow Pages, there's a new customer acquisition tool at the top of SMB's advertising must-do lists... Facebook.... >>

BizReport | Internet April 11, 2012

Young consumers switch between media platforms every two minutes

New research reveals that young consumers, or "Digital Natives", switch between media platforms as much as 27 times each non-working hour, or about once every two minutes, providing marketers with a new challenge. ... >>

BizReport | Advertising March 22, 2012

AdSafe: Over 38% of display ads never seen

New research by brand protection and online content rating firm AdSafe reveals that over 38% of display ads are never seen by Internet users, irrespective of where they appear on the page. ... >>

BizReport | Domain Names March 19, 2012

ICANN dot brand suffix deadline looms

Businesses that intend to apply for a dot brand suffix for their website need to act now if they don't want to miss the boat. However, a recent survey from registry services provider Afilias reveals nearly half of businesses are... >>

BizReport | Ecommerce February 27, 2012

Forrester: Online spending to reach $327billion in 2016

Consumers that are new to online shopping, along with established online shoppers, drove spending to over $200 billion in 2011, according to a soon-to-be-released report from Forrester Research.... >>

BizReport | Ecommerce February 16, 2012

UK: Half of Domino's Pizza sales online

The UK's biggest pizza delivery company has witnessed what it calls a 'breathtaking" rise in e-commerce during the past twelve months. Almost half of the company's sales were made online. ... >>

BizReport | Law & Regulation February 03, 2012

ASA bans TripAdvisor "real traveler" claims

Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority.... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Internet January 11, 2012

UK: Use of tablets doubles on Christmas Day

New figures from eDigitalResearch and the Internet Marketing in Retail Group (IMRG) reveal that the number of UK consumers using tablets to go online over Christmas Day and Boxing Day in 2011 doubled from the year before.... >>

BizReport | Ecommerce January 09, 2012

Purchases via tablets hot on heels of smartphones, PCs

Tablets have come out of nowhere to take the ecommerce scene by storm and, according to a new shopping survey from online performance optimization and analytics consultancy Logan Tod & Co., marketers need to ensure their online and mobile campaigns... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Ecommerce December 12, 2011

32% small businesses in Britain view ecommerce channels as threat

A third of small businesses in the UK regard ecommerce channels as a threat, according to new research released this week by Epson, and many lack understanding of how social media marketing can help boost business.... >>

BizReport | Internet October 10, 2011

Research: Two-thirds of UK marketers stumped by 'gamification'

"Gamification" is a popular buzzword in marketing circles but do marketers really know what it means? According to a survey of over 100 marketers, reported by New Media Age, the term leaves two-thirds of marketers in the UK stumped. ... >>

BizReport | Advertising September 28, 2011

ASA dealing with more online complaints than expected

Earlier this year the Advertising Standards Authority in the UK undertook to regulate non-paid-for online marketing. Since that time the organization has received over 5,000 complaints about brand marketing comms, far more than it had expected.... >>

BizReport | Advertising September 23, 2011

Personalized video ads increase likelihood of brand recommendation

Do highly-targeted video ads, that suggest products depending on where the viewer lives and the current weather, really catch the eyeballs of consumers? Very much so, as new research from personalized video ad startup Eyeview reveals.... >>

BizReport | Ecommerce August 18, 2011

Wealthy 'Super Greenies' trade sandals for a Lexus

The stereotypical image of a "green" consumer doesn't usually conjure up images of bling and luxury cars but a study by Scarborough Research shows that the greenest consumers of all are also some of the wealthiest. ... >>

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