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BizReport | Ecommerce March 08, 2010

Online consumers inhabit digital "villages"

To ensure online success in the future, online marketers need to find out where on the Internet their audiences are lurking, according to new research from the Chartered Institute of Marketing (CIM) in the U.K.... >>

BizReport | Advertising March 05, 2010

B2B marketers embracing interactive channels

It's not just B2C marketers that are increasing their interactive spend. Forrester predicts B2B companies will not only increase investment in interactive channels but shift their traditional marketing budgets online. ... >>

BizReport | Ecommerce February 19, 2010

Online to account for bigger chunk of B2B marketing spend

Online spending on B2B marketing will grow by 8% during the coming year, according to a new report from market-based strategy consultancy, AMR International. ... >>

BizReport | Research February 09, 2010

Report: Aussies spending more time online in the same places

When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according... >>

BizReport | Ecommerce January 18, 2010

Six New Year resolutions for businesses taking the plunge online

No doubt, there are many companies out there whose New Year resolution is to take their business online. That's right, there are still businesses, big and small, who have not yet made the leap. But leap they will and while... >>

BizReport | Advertising January 06, 2010

New Dotomi tool offers value for marketing channels

A new tool released today by personalized media solution Dotomi should give marketers a bit more information about which channels are performing at peak and which could use more attention. The solution is an attribution technology which gives marketers the... >>

BizReport | Loyalty Marketing December 17, 2009

Two predictions for loyalty marketing in 2010

As 2009 quickly comes to a close, predictions are that greater engagement and collaboration are going to push loyalty marketers throughout 2010. According to Loyalty 360 marketers must take a closer look at customer engagement and collaborative efforts to succeed... >>

BizReport | Research December 11, 2009

Internet Marketing 101: How to use personalization correctly

Personalization has become a hot button issue with online marketers over the past year. Everyone wants to personalize, but few seem to understand that personalizing marketing correspondence, whether email or display ads, is more than simply adding a consumer's name... >>

BizReport | Advertising December 04, 2009

70% of online marketers don't have retargeting strategies

Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).... >>

BizReport | Search Marketing November 25, 2009

WebVisible: Small business search spend up 91% YoY

Small businesses spent 93% more on search in Q3 2009 than they did in the second quarter, according to a new report from online marketing campaign management firm WebVisible.... >>

BizReport | Email Marketing November 24, 2009

Constant Contact: Small businesses using more Internet marketing tools

The fifth annual Small Business Holiday Outlook Survey conducted by Constant Contact found that more small businesses are optimistic about this year's holiday sales than last, and more are weaving online strategies into their marketing mix.... >>

BizReport | Email Marketing November 20, 2009

More proof email is alive and kicking among SMBs

It's not like more proof is needed, but just in case you needed more VerticalResponse has released data showing that email marketing is still a valued channel among small and medium sized businesses.... >>

BizReport | Research November 03, 2009

Internet Marketing 101: Do's and Don't's for Green Marketing

Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you've not been able to capitalize on that fact? Kermit the Frog said, "It's not easy being green," and... >>

BizReport | Advertising November 03, 2009

Nielsen's PRIZM hooks up with online data platform

Proven offline techniques are finally being made available to online marketers to help increase the sophistication and accuracy of online consumer targeting.... >>

BizReport | Research October 19, 2009

Online conversion rates up but satisfaction down

New research reveals that online retail and ecommerce businesses have improved their conversion rates in the past 12 months, but far from all are happy with their conversion rates. ... >>

BizReport | Social Marketing September 24, 2009

New technology allows marketers to identify and engage online influencers

Do you know who the influencers are in online communities? Are you able to identify and engage those people who could enable your messages to travel far and wide? It's not an easy group to identify, but new technology has... >>

BizReport | Internet September 22, 2009

GroupM: More marketing dollars will be diverted to digital

As if more proof was needed that marketers are increasingly devoting their budgets to the Internet, GroupM has released a new, international study that predicts online advertising will account for an even larger chunk of global ad spend next year.... >>

BizReport | Trends & Ideas September 16, 2009

Social media on marketers' menu for 2010

It looks like social media is on the menu for most marketers next year. A survey of almost 2,000 MediaPost subscribers found that over half plan to have "a presence on social networks" as part of their marketing mix in... >>

BizReport | Loyalty Marketing September 11, 2009

Five ways to build more loyalty

Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into... >>

BizReport | Advertising August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized,... >>

BizReport | Internet Marketing 101 July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big... >>

BizReport | Internet Marketing 101 July 28, 2009

Internet Marketing 101: Developing Your Niche

With 30% of the US workforce now self-employed and the unemployment rate increasing on a near-monthly basis, even more consumers are looking for ways to work for themselves rather than working for a large corporation. The problem? Getting started isn't... >>

BizReport | Internet Marketing 101 July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these... >>

BizReport | Research June 12, 2009

Marketers shifting to online WOM but are consumers?

Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but... >>

BizReport | Blogs & Content May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer... >>

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