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BizReport | Internet March 03, 2010

Online gamers spending more time playing, opportunity for in-game advertisers

The percentage of the population that plays online games may have dropped slightly over the last year, but those who are playing online games are spending more time doing so, according to new data from The NPD Group. Marketers can... >>

BizReport | Ecommerce February 25, 2010

gWallet launches Brand Bar platform

There's a new player, or at least a new platform, in the world of virtual currency solutions. This week gWallet, a social monetization firm, released its new Brand Bar offering. The Brand Bar is placed at the top of gaming... >>

BizReport | Mobile Marketing February 19, 2010

ABI Research: Mobile shopping worth $119 billion in 2015

A new report from ABI Research predicts that by 2015, shoppers are expected to spend over $100 billion on goods and services from their mobile phones. ... >>

BizReport | Social Marketing February 16, 2010

Women who play online social games won't pay for the pleasure

A new report from Q Interactive found that online social games are popular with women, but they don't like being labeled "gamers" and don't even think of asking them to pay to play.... >>

BizReport | Ecommerce January 12, 2010

Game retailers need to think out of the box

As a gamer, I can honestly say that I haven't purchased a boxed game for a very long time thanks to the likes of Steam or Games on Demand. And it seems I'm not alone. The latest Chart-Track data released... >>

BizReport | Ecommerce December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>

BizReport | Social Marketing November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they... >>

BizReport | Advertising October 12, 2009

comScore launches gamer targeting platform

In-game advertising is quickly becoming a solid resource for marketers, but many are still unsure how to go about targeting and segmenting the fast-growing online gamer segment. Enter a new tool from comScore which helps marketers better target and segment... >>

BizReport | Advertising September 17, 2009

Japan's gaming audience leaps 28%

If you're looking for a growing, engaged gaming audience look no further than Japan. According to new research from metrics firm comScore Japan's online gaming audience skyrocketed by 28% - nearly one-third - in the past year. This pushes Japan's... >>

BizReport | Research August 21, 2009

Study: Gamers gaming to relieve stress

Have you ever wondered why so many consumers are playing online games? The answer may be simpler than you thought: according to a recent study from GSN's WorldWinner.com consumers are gaming to relieve stress, improve mood and forget about their... >>

BizReport | Blogs & Content July 15, 2009

Consumers want free entertainment

When it comes to passing time, more consumers are looking for a freebie. According to new data from metrics firm comScore online gaming - especially those games offered for free play - continue to see increasing numbers of consumers logging... >>

BizReport | Research July 07, 2009

Itsmy: Ready for a mobile-social-gaming phenomena?

Are you ready for the next big thing in the mobile social marketplace? If you're not into gaming, you may miss the boat. According to a new report from mobile social networking space Itsmy.com, a subsidiary of GoFresh, the next... >>

BizReport | Advertising July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a... >>

BizReport | Trends & Ideas June 03, 2009

ESA releases gaming demographic facts and figures

The popularity of computer and video games is rising and new reports show that not only are the numbers of gamers swelling, but their demographic diversity is broadening, too.... >>

BizReport | Advertising May 27, 2009

ScreenDigest: In-game ads to reach $1 billion by 2014

And the controversy continues. There are those in favor of in-game advertising - including consumers - and those who poo-poo the idea of billboarding a brand at a time when the consumer is engaged with a game and not an... >>

BizReport | Advertising April 07, 2009

Report: Female gaming habits accelerate

A new survey from MI6, a marketing professionals organization, and E-Poll market Research has found a few new trends in gaming that could make or break your next in-game ad campaign.. One of the most interesting finds is that mobiles,... >>

BizReport | Trends & Ideas March 27, 2009

Socnet gaming apps generate revenues via virtual goods

SnipClip has released a study which shows that social network's revenues, generated from the sales of virtual goods in social gaming applications, are ten times higher than those generated in non-gaming applications. ... >>

BizReport | Advertising February 06, 2009

Massive to build video, audio in-game ad units

Move over static billboards, new ad units from Massive could change the way ads are served in games. Massive has begun to create both video and audio in-game ad units which can be placed in billboards seen in video games;... >>

BizReport | Advertising January 29, 2009

comScore: Gamers want free plays

With money continuing to be in short supply around the world, gamers are turning to online avenues to get their fix of free game-playing. According to a new report from comScore online gaming increased 42% from December 2007 through December... >>

BizReport | Internet January 22, 2009

Is online PC gaming stealing from stores?

While industry commentators talk of rising revenues for the PC gaming industry, a recent report from research firm NPD group showed that retail PC game sales fell again last year. ... >>

BizReport | Advertising December 02, 2008

Xbox could offer branded experience

In-game advertising could become a little bit sweeter for marketers. Microsoft Xbox's new platform would allow consumers to choose the brands in which their avatars dress. The new offering allows users to dress their game avatars in Nike, Puma or... >>

BizReport | Research October 15, 2008

ComScore: Half of Asia-Pacific surfers play games

In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites in August 2008. On average,... >>

BizReport | Research August 22, 2008

ComScore: Germans are becoming gamers

If you're looking for a hot new video segment, look no further than the country of Germany. According to a recent comScore report about 30% of German consumers visited gaming websites in June and 22% played games via their mobiles.... >>

BizReport | Advertising July 29, 2008

GamePro Media, Wikia strike an advertising deal

Online gaming hub Wikia, a web-hosting game service and content destination, and GamePro Media have entered into an agreement for advertising. Under the partnership, GamePro will handle all ad sales for the nearly 500,000 gaming pages in the Wikia network.... >>

BizReport | Advertising July 14, 2008

Yahoo partners for in-game ads

Yahoo is increasing their reach into the gaming advertising arena. The search giant has entered into two partnerships to provide in-game ads. The partnerships are with DoubleFusion and NeoEdge. ... >>

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