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BizReport | Blogs & Content archives March 22, 2011

Report sheds light on gamer demographics

Think you don't need to target gamers because gamers don't use your products? False thinking according to a new report from IGN Entertainment and Ipsos Research. The report finds that not only is the gamer demographic growing - but it's... >>

BizReport | Research archives January 14, 2009

Why gamers should be important to marketers

If you think gamers are a lost cause, only interested in the games they are playing, think again. New research from Major League Gaming (MLG) indicates that heavy gamers on their site are apt to be leaders in their social... >>

BizReport | Research archives September 16, 2008

Female gamer demographics, growth among girls and grannies

Dress-up and doily-making have been replaced by digital activities such as virtual worlds and card games. comScore has put figures against the obvious trend that girls and women are just as likely to be found participating in online games as... >>

BizReport | Research archives September 10, 2007

Gamers turn to online peers for vehicle buying advice

Along with researching automobile purchases online, many online gamers approach their online peers and acquaintances to garner advice on various makes and models. ... >>