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BizReport | Advertising archives October 05, 2015

Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build... >>

BizReport | Internet October 02, 2015

Expert: How to use events as lead-gen

Events can be a good way for brands to reach out to their customers. But what happens after the event? One expert offers insight into how events can become good lead generation tools. ... >>

BizReport | Advertising archives July 20, 2015

The benefits of online events for brands

Branded events can expand the reach of a brand, put a more personal 'face' onto a brand and increase consumers' engagement. But, badly run events can tarnish a brands reputation. One expert tells us how to run better events. ... >>

BizReport | Blogs & Content archives July 18, 2015

Brands: How to use events to engage

With social networks, always on mobile connections and a growing demand for a more personalized branded touch, events are picking up steam. One expert weighs in on what hosting an event can mean for brands.... >>

BizReport | Ecommerce archives August 08, 2014

Top 3 tips for creating engaging online events

Online events can be leveraged as tools for lead generation, qualification and customer retention. The content can also be repurposed as on-demand content for webinars, ebooks and the like. The key is to create an engaging event that will get... >>

BizReport | Blogs & Content archives August 06, 2014

How online events can improve brand profiles

Online events have been around for years, but with the data analysis capabilities now available, events are getting a second wind. Capturing and analyzing event data can help brands create better overall online experiences. Here's how: ... >>

BizReport | Advertising archives September 27, 2011

Virtual Edge launches connection directory

With online conferences and events taking off, planners are becoming overloaded with the prep-work. It may be simple for attendees to listen in to a seminar with the click of a mouse, but event planners must find those presenters, prep... >>

BizReport | Advertising archives March 14, 2011

How to capitalize on the March Madness buzz

The selection show is over and the teams have been named. All that is left is for the NCAA Men's Basketball Tournament to officially begin on Tuesday, right? Not exactly. For the teams and fans, yes, but for the businesses... >>

BizReport | Ecommerce archives January 19, 2011

New products should improve event marketing online and offline

There are two new products on the market for eventers which should improve the engagement levels of users both online and offline. From Altus, the new platforms give brands the ability to instill a rich media experience for online events... >>

BizReport | Trends & Ideas archives September 21, 2009

Live conferences, exhibitions going virtual

Has attendance of your live conferences or exhibitions been a little slack of late? If so, perhaps you'd attract more visitors if you hosted your event online. Recent surveys show a willingness of marketers to host and attend in virtual... >>

BizReport | Advertising archives February 25, 2009

Two ways to get more from lead generation efforts

Lead generation is one of the most profitable areas for online and offline marketers, but as the economy tightens these marketers are just as susceptible as other online marketers to cutbacks. Are you taking enough advantage of your lead generation... >>