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BizReport | Advertising archives January 13, 2015

How the cloud will change in 2015

With more people going online from many different devices, brands and publishers are in need of data. According to one expert the cloud can be a big help to online brands and publishers to power not only their business but... >>

BizReport | Advertising archives May 31, 2013

Platform announcements underscore online influence

This week marked milestones for three popular online platforms - in the form of live chat upgrades, call blocking options and skyrocketing usage numbers. Here's how:... >>

BizReport | Research archives January 23, 2013

Brands: Why you need a deletion strategy in 2013

The Internet may have simplified how businesses stay in contact with external sales forces or how they engage and retain new customers. But the Internet can also cause headaches for brands - especially those unprepared for the dearth of information... >>

BizReport | Advertising archives September 11, 2012

Lyris release offers assist with Big Data

Big data is again making headlines, this time with digital marketing hub Lyris at the forefront. This week marks the launch of the new Lyris ONE platform, set up to offer online brands an assist when it comes to collecting,... >>

BizReport | Ecommerce archives January 12, 2012

Moves could give online marketers more options

A few moves in the online space may change the way brands and consumers get together. From data collection to video, these moves could impact how brands engage with and offer information to a growing online community.... >>

BizReport | Advertising archives January 03, 2012

How data collection improvements will impact 2012

Data collection is high on the radar of many marketers as we begin 2012. Proper data collection techniques, transparency and even how to better utilize the data collected online. I recently chatted with Krux Digital's Tom Chavez about trends in... >>

BizReport | Advertising archives December 27, 2011

How data will impact 2012 for brands, merchants

With connected devices, smartphones and increasingly mobile PCs people are connecting to content, entertainment and social networks more and more. That, of course, is where marketers are trying to connect. In 2012 more of those connections will be made using... >>