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BizReport | Internet September 02, 2020

Study: Data age is here but many aren't prepared

Data continues to be a hot-button issue within many businesses, but as more people go online for everything from grocery shopping to news gathering the amount of data continues to exponentially increase. And, according to new data out from Splunk... >>

BizReport | Internet March 03, 2020

Studies: Cyberattacks up, consumers want data compensation

New data out from Akamai shines a spotlight on how fraudsters are attacking financial sector brands: 75% of hackers target the APIs of financial brands with credential stuffing attacks. ... >>

BizReport | Internet September 30, 2019

Reports underline importance of cybersecurity assessment

Small or large businesses, wealthy or middle class families, phishers and other nefarious types are out for their data. That is a key takeaway from two new reports out just in time for October's Cyber Security Awareness Month.... >>

BizReport | Advertising archives June 06, 2016

Expert: Changes in data challenging marketers

It's no secret that data is more complex not than it was in 2010, and it's no secret that many marketers continue to struggle with both collecting and compiling data. One expert explains the challenges. ... >>

BizReport | Advertising archives August 28, 2015

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his... >>

BizReport | Advertising archives August 18, 2014

Partnership to roll out data-focused customer experience

There is a dearth of data in the online space: data about how customers make purchases, data about interests, data about paths to purchase. A new partnership in the online space is set up to use data to improve overall... >>

BizReport | Ecommerce archives March 07, 2014

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that... >>

BizReport | Advertising archives December 11, 2013

Why brands should mine holiday data for new year performance

In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year... >>

BizReport | Advertising archives November 06, 2013

Report: Pair cookies with 3rd party data for best results

Experts around the Web have begun touting the importance of value - as in customer value or how a customer may impact a brand over a series of years rather than a single campaign. New data out from Casale Media's... >>

BizReport | Advertising archives August 14, 2013

Top 4 challenges in monetizing data

The wealth of data being pushed to businesses around the globe on a daily basis is staggering, but much of that data continues to be either ignored or used in a way that isn't beneficial to the brand. ... >>

BizReport | Advertising archives July 09, 2013

Monetate: Big data pushing personalization

More businesses are investing in big data, but many continue to use that data incorrectly. Or not at all, in some cases. A new infographic out from Monetate shows how online businesses are - and aren't - utilizing data to... >>

BizReport | Advertising archives June 25, 2013

Visually pushes data visualization to the online space

This week data visualization hub Visually is pushing a new product to the public and giving brands a new way to look at, interpret and use online data. Called the Data Visualization Marketplace and Project Center, the Visually platform feeds... >>

BizReport | Blogs & Content archives January 24, 2013

Top 4 tips for creating a defensible deletion strategy

With more and more information being collected online, some businesses find themselves drowning in paper and digital files. Defensible deletion is a growing trend which can help a brand defend itself if litigation should occur. The key is to have... >>

BizReport | Ecommerce archives January 04, 2013

Top 4 ways to build data strategy

According to a recent study by Radar Research that was commissioned by BlueKai, 40% of brands that were surveyed said that they are currently using a data management platform with an additional 30% expecting to implement the platform in 2013.... >>

BizReport | Advertising archives December 14, 2012

How unified data platforms simplifies marketing plans

As the online space has become more cluttered, brands have begun to spend more time not only creating campaigns but in tracking them. That extra expense of time puts some marketing efforts out of reach for smaller businesses, but one... >>

BizReport | Advertising archives November 02, 2012

How big data can influence conversation

Moving into the New Year more brands say they'll focus of quality, big data to engage and convert consumers in the online and mobile space. According to one expert actionable data - have the tools in place to not only... >>

BizReport | Advertising archives September 17, 2012

Platform helps brands connect collected data to targeting options

As the online space becomes more competitive brands are looking for new and different ways to target consumers. Most focus on data collected online, but one platform helps brands connect the dots between information collected through their own billing systems... >>

BizReport | Advertising archives April 10, 2012

BlueKai, Datalogix partnership marries big data with behaviors

Big data has been making big headlines - but not in great ways - for a few weeks now. The biggest of the not-so-great headlines intimating that although there is much data available brands aren't using properly and are losing... >>

BizReport | Internet February 24, 2012

Reports: Businesses aren't harnessing data well

According to DataFlux although customer data has been available in many forms and for many years the bulk of businesses still aren't harnessing that data to its full effect - a singular view of the consumer. In fact, only about... >>

BizReport | Advertising archives June 02, 2010

Placecast ready to clean up location data sets for marketers

Launched nearly three months ago, Placecast's new MatchAPI is gaining traction in the mobile realm as marketers move into location data. But there is a problem in the location data arena according to Placecast: some of the information available is... >>