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BizReport | Blogs & Content March 16, 2010

Consumers won't pay for online news says survey

There is a lot of competition out there for online content, from professional journalism websites to user generated blogs. That is only one reason that, according to a recent survey, consumers are now unwilling to pay for online content. The... >>

BizReport | Advertising March 10, 2010

Tips for better integrated marketing campaigns

Just as in real estate where location is key, in online marketing integration is becoming the new key. Marketers are finding that, rather than focusing only on keywords or video or email they need to integrate email with video and... >>

BizReport | Blogs & Content March 10, 2010

ShareThis makes it simpler to find, monetize content

We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with... >>

BizReport | Blogs & Content March 04, 2010

When it comes to content consumers aren't loyal

Content publishers already know: the public appetite for news and information is nearly insatiable. This is a good thing for publishers and advertisers with unique offerings. The problem is that when it comes to consuming that content, users aren't returning... >>

BizReport | Blogs & Content March 03, 2010

Facebookers engage with broadcast media

Google News and Facebook may each be pushing traffic to traditional media, but when it comes to individual websites but it turns out that the two entities are actually sending traffic to very different segments. While Google News users primarily... >>

BizReport | Blogs & Content February 26, 2010

CEA: Sporting consumers turn online for information

When it comes to news several reports indicate that more consumers are turning to online avenues, either for all of their news content or for supplemental news information. A new sports and technology study from the Consumer Electronics Association (CEA)... >>

BizReport | Blogs & Content February 23, 2010

comScore to offers predictive marketing option to publishers

This week comScore is launching a new modeling platform said to give publishers insight into consumer behavior. The platform will use anonymous data collected to show publishers which ads should be presented to which consumers.... >>

BizReport | Advertising February 22, 2010

Ad network launched for online publications

A new offering from RGM Group gives online marketers more control over ad targeting. The newly launched RGM Alliance is a premium ad network available for over 150 vertically-focused online publications. The network serves ads to more than 46 million... >>

BizReport | Blogs & Content February 18, 2010

Nielsen: What consumers will - and won't - pay for content

When it comes to traffic, publishers know that fresh content is the key. Consumers no longer what a tiny soundbite, they want a lot of content and they want it all the time. But, what kind of content is worth... >>

BizReport | Blogs & Content February 16, 2010

Report: More newspaper research coming from social media

Are you reading your local paper with a feeling of déjà vu? The feeling may not be a trick of the mind. According to a recent report, many newspaper reporters and editors are turning to social media for article ideas... >>

BizReport | Blogs & Content February 05, 2010

WebTrends releases products to optimize, target content

Two new releases from the WebTrends family should help get the right content to the right consumer at the right time. This week the online firm released a module which optimizes advanced targeting, basically pushing the most relevant content to... >>

BizReport | Blogs & Content February 01, 2010

Harris Poll: Only 2 in 5 reading newspapers

It is no secret that offline readership for newspapers continues to drop, but several studies have shown much of the readership has simply switched to online formats. Not so according to a recent Harris Poll. In it researchers state that... >>

BizReport | Blogs & Content January 28, 2010

Study: Boomers consuming more media

Don't look to Millenials as the touchstone for how much time is spent online. According to a recent report from CPH Research baby boomers, those between age 42 and 64, are spending more time online and are least willing to... >>

BizReport | Blogs & Content January 25, 2010

To engage consumers use local content

When it comes to content most newspapers and television stations seem to have a corner on the market. But the local marketplace is begging for more content - be it upcoming events, news items or organizational information. Local businesses are... >>

BizReport | Advertising January 14, 2010

Brand Safety: How brands can recover from scandal

Alright, you've prepared for scandal by being proactive in how ads are placed on content sites and the types of keywords used for your products and services. Despite your best efforts, your brand has gotten dragged into the middle of... >>

BizReport | Blogs & Content January 12, 2010

Will ads on print-outs boost revenue?

And now for something really new: Hearst Magazines Digital Media has tapped Format Dynamics to serve targeted ads on content printed out by consumers. The partnership will use Format's CleanPrint software to reformat the printed pages so they look like... >>

BizReport | Blogs & Content January 07, 2010

Is your content worth money?

It is no secret that content draws consumers time and again to a website. Whether a personal blog, branded social page or a news content site, consumers are ravenous for good content. The question is what content is able to... >>

BizReport | Blogs & Content January 06, 2010

Platform offers marketing plans for content delivery

The key to engagement is content, which is why many marketers and even publishers are becoming involved in content delivery options. A revamp by content delivery solution Aflexi could help publishers and advertisers by helping to deliver marketing plans to... >>

BizReport | Blogs & Content January 04, 2010

Study: 2009 banner year for branded content

It is no secret that with the evolution of the Internet many brands have taken advantage of the so-called free space to spread their message, offer advice and even ask for consumer reactions to products or services. But in 2009... >>

BizReport | Research December 22, 2009

Kids, not adults, click video ads

Video campaigns may be missing the mark advertisers set for them because of the audience that is - and is not - clicking those pre-roll ads. According to a recent report from video ad network YuMe, the highest click through... >>

BizReport | Blogs & Content December 14, 2009

Newspapers need a new business model

The headline should come as no surprise. Newspapers do need a new business model as marketers continue trying to engage consumers in a more targeted way than placing ads in the local or national dailies. What may be a surprise... >>

BizReport | Ecommerce December 08, 2009

E-circulars give real-time deals to online consumers

Online news community Topix is partnering with product search leader Krillion to launch e-circulars within its news community. This will give consumers real-time information on shopping deals and in-stock product notices for their local etailers and marketers as well as... >>

BizReport | Blogs & Content December 04, 2009

Report: Consumers will pay for content, if...

When it comes to online content, newspapers and magazine publishers have been complaining for years that consumers won't pay for it. They want it free. But a new report from Boston Consulting Group disagrees with that point of view, indicating... >>

BizReport | Research November 17, 2009

Forrester: 80% of Americans unwilling to pay for online content

Oh dear. Forrester has bad news for those who are considering charging consumers for access to online newspapers, magazines and articles. It appears that most people in the U.S. just aren't prepared to part with cash for content. ... >>

BizReport | Advertising November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the... >>

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