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BizReport | Blogs & Content archives April 08, 2016

Linking to copyrighted content does not constitute copyright infringement

There is a big difference between making content available and facilitating content discovery, according to the European Court of Justice who have just ruled on copyright infringement. ... >>

BizReport | Blogs & Content archives December 22, 2015

Expert: Content to go commerce

Look for more content, but maybe not the kind you think, in the new year. That according to an expert who believes content will become more commerce related in 2016. Here are three content predictions to follow starting January 1.... >>

BizReport | Blogs & Content archives October 02, 2015

Fraudlogix IDs 'least fraudulent' sites

There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic... >>

BizReport | Blogs & Content archives August 03, 2015

Report: Brands need to up their content focus

Qvidian has released a new report that indicates while brands know content is important to their business, their processes for updating content continue to be a problem. The 2015 Content Automation Trends Report found while most (78%) agree sales content... >>

BizReport | Blogs & Content archives January 07, 2015

Jones Media, SheKnows in exclusive partnership

Women-centric content portal SheKnows has entered into an exclusive partnership with Jones Media. The portal, which numbers 84.5 million unique visitors each month has shown strong growth over the past year, including the acquisition of BlogHer and StyleCaster Media Group.... >>

BizReport | Blogs & Content archives November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert... >>

BizReport | Blogs & Content archives September 22, 2014

Top 3 tips to better optimize branded content

There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why:... >>

BizReport | Blogs & Content archives September 19, 2014

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries.... >>

BizReport | Blogs & Content archives August 21, 2014

New tool to optimize, monitor content

Over the past few years online content has grown from pages and pages of content optimized with the same keywords to more useful, conversation content. Still with keywords, but the new content offers consumers more relevant information in an easier... >>

BizReport | Blogs & Content archives August 08, 2014

5 keys for creating a solid online presence

Attracting a potential client's initial attention is often the most challenging part of growing a customer base. By focusing on a niche, brands don't need to address a general audience; instead, they communicate a very specific message concerning specific problems.... >>

BizReport | Blogs & Content archives August 06, 2014

How online events can improve brand profiles

Online events have been around for years, but with the data analysis capabilities now available, events are getting a second wind. Capturing and analyzing event data can help brands create better overall online experiences. Here's how: ... >>

BizReport | Internet September 13, 2013

UK: 1 in 4 downloads are pirated content

A study by Ofcom, funded by the Intellectual Property Office, has found that almost one quarter of all downloads in the UK are of pirated content, amounting to over a billion files last year.... >>

BizReport | Blogs & Content archives September 06, 2013

Platform connects consumers with content they want

Content is quickly becoming a marketing tool for many brands, both large and small. Retailers who include reviewer content, SMBs who create and update a blog and corporations who create social media content that is shareable are growing reach faster... >>

BizReport | Blogs & Content archives August 21, 2013

How digital video will change 2014

Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which... >>

BizReport | Blogs & Content archives June 10, 2013

Digital publishing trends to watch

According to Adobe Digital Publishing there have been at least 90 million Digital Publishing Suite downloads, pushing more magazines into the digital space. As more publishers push into the digital space, advertisers are following. ... >>

BizReport | Blogs & Content archives May 15, 2013

Survey: Americans want on-demand, not programmed content

When it comes to entertainment, fewer and fewer Americans are choosing programming and instead are turning to on-demand, personalized content. Like the playlists on their MP3 players or online sites like Pandora for music.... >>

BizReport | Blogs & Content archives April 01, 2013

How Google's Panda update is changing content sourcing

For many brands optimized blog content has been considered a huge selling point but one expert warns that Google's latest Panda update is changing how spiders looks at content - and suggests brands need to change their view of content... >>

BizReport | Mobile Marketing March 26, 2013

SlideShark offers remote, mobile presentation option

Salespeople have been able to take their presentations on the road for more than a year now with SlideShark from Brainshark. The app platform allows sales staff to upload presentations to iOS platforms for easy sharing. A new addition to... >>

BizReport | Blogs & Content archives March 25, 2013

Pew Research: One-third Americans get news online

This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of... >>

BizReport | Internet March 21, 2013

YouTube hits 1 billion milestone

Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users.... >>

BizReport | Blogs & Content archives March 15, 2013

Brands: How the content space can improve your profile

The mobile space is changing more than how consumers check email, play games and check in on the social space. It's changing how viewers watch television, read content and listen to music. One platform can help brands create a more... >>

BizReport | Blogs & Content archives February 22, 2013

Why Curata founder believes content will skyrocket in 2013

Throughout 2011 and 2012 brands and publishers saw content take a huge step forward as more consumers looked to the web for information. Now content is taking another step forward - into a kind of engagement potential, especially in the... >>

BizReport | Blogs & Content archives February 21, 2013

Report: Most B2B brands use content to connect

According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed... >>

BizReport | Blogs & Content archives February 13, 2013

How to create a better content strategy

Content strategies are becoming more important as more professionally produced content hits the World Wide Web. Unfortunately too many brands don't have a content strategy and so some of their content isn't being discovered. Here's how to make your content... >>

BizReport | Blogs & Content archives February 08, 2013

Platform to enhance content discoverability

As the online and mobile spaces continue to fracture, brands are looking for better ways to make their content discoverable. While branded blogs or well-known content sites are great, a new tool out from Mediafed is setting brands up for... >>

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