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A study by Ofcom, funded by the Intellectual Property Office, has found that almost one quarter of all downloads in the UK are of pirated content, amounting to over a billion files last year.... >>
Content is quickly becoming a marketing tool for many brands, both large and small. Retailers who include reviewer content, SMBs who create and update a blog and corporations who create social media content that is shareable are growing reach faster... >>
Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which... >>
According to Adobe Digital Publishing there have been at least 90 million Digital Publishing Suite downloads, pushing more magazines into the digital space. As more publishers push into the digital space, advertisers are following. ... >>
When it comes to entertainment, fewer and fewer Americans are choosing programming and instead are turning to on-demand, personalized content. Like the playlists on their MP3 players or online sites like Pandora for music.... >>
For many brands optimized blog content has been considered a huge selling point but one expert warns that Google's latest Panda update is changing how spiders looks at content - and suggests brands need to change their view of content... >>
Salespeople have been able to take their presentations on the road for more than a year now with SlideShark from Brainshark. The app platform allows sales staff to upload presentations to iOS platforms for easy sharing. A new addition to... >>
This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of... >>
Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users.... >>
The mobile space is changing more than how consumers check email, play games and check in on the social space. It's changing how viewers watch television, read content and listen to music. One platform can help brands create a more... >>
Throughout 2011 and 2012 brands and publishers saw content take a huge step forward as more consumers looked to the web for information. Now content is taking another step forward - into a kind of engagement potential, especially in the... >>
According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed... >>
Content strategies are becoming more important as more professionally produced content hits the World Wide Web. Unfortunately too many brands don't have a content strategy and so some of their content isn't being discovered. Here's how to make your content... >>
As the online and mobile spaces continue to fracture, brands are looking for better ways to make their content discoverable. While branded blogs or well-known content sites are great, a new tool out from Mediafed is setting brands up for... >>
Teenagers, and investors alike, have been showing great interest in Tumblr. Recent research has revealed that social network and blogging platform is now used more than Facebook among young adults.... >>
Whether through tablet or PC, people are reading more and more content online and through e-readers. This increase in the content consumption offers savvy brands new ways to engage - if their content strategy is set up correctly. Here are... >>
A new survey out from Pan Communications shows just how important the online space is for businesses. According to the report 65% consume online through news sites, another 21% through Twitter, and interestingly social sites are beginning to account for... >>
As more consumers go online for news and entertainment - and go online from different devices depending on where they are in their day - online brands and content producers are looking for better ways to engage and target those... >>
When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch... >>
Three announcements in the content space this week should have ramifications for online businesses through the New Year. Covering both written and video content, the platform expansions and additions should make it simpler for brands to find an audience, control... >>
Three announcements this week could change the face of commerce for both businesses and consumers. Hearst is launching a new shoppable content option, a South American ecommerce powerhouse is looking to expand internationally and one B2B hub is getting national... >>
New releases out this week from presentation platform Prezi may change the way businesses create - and consumers interact with - online presentations. Rather than showing only static slides, the Prezi platform allows viewers to see a 'roadmap' of where... >>
Thanks to newBrandAnalytics, government websites in the Washington D.C. area are getting an upgrade - an experience upgrade. newBrandAnalytics is helping to direct feedback through text and browser-based surveys, giving people the ability to contact in a way that is... >>
One online hub is helping doctors, hospitals and pharma brands do better in the online space. Called MEDfx, the platform offers an area where health information can be shared in a secure environment; they also offer products for clinical data... >>
inPowered Stories, released from NetShelter in December, offered brands a way to share product reviews with their consumer base. Now the platform gives brands the ability to turn those reviews into ad units to help influence purchasing decisions. In early... >>
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
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