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BizReport | Internet June 08, 2015

Study: Most SMBs credit success to online community

Small businesses say online communities are pushing them toward success. That is the takeaway from a new Manta and Bank of America Survey. The data shows most (74%) of SMBs active in online communities credit their success to online communities... >>

BizReport | Blogs & Content September 16, 2014

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates... >>

BizReport | Social Marketing April 12, 2013

Platform uses community, social to reach local audiences

A new partnership between discovery shopping hub Wanderful Media and retail brands Macy's and Kohl's will likely change how other retailers think about social commerce. Through the partnership, an updated Find&Save circular collection will allow shoppers to make shopping lists... >>

BizReport | Blogs & Content April 11, 2013

How Tom's Hardware is changing content creation, engagement

The always on technology of mobile is changing consumers' online habits. When they used to go online to buy a movie ticket, for example, mobile allows consumers to watch movie trailers, look up reviews and then buy a ticket. Or... >>

BizReport | Internet May 09, 2012

Is the online One Percent Rule outdated? The BBC thinks so.

New research from the BBC says that online participation is now the rule, not the exception, with over three-quarters of the UK population coming out of the shadows to engage online. ... >>

BizReport | Social Marketing May 01, 2012

Only 1 in 10 UK businesses measure social media success

A recent survey by EPiServer found that social media is a bit hit with marketers but when it comes to measuring its benefits and success most were left scratching their heads. ... >>

BizReport | Ecommerce September 24, 2009

Tokoni platform connect brands, consumers

To connect with today's consumer, marketers and brands need to do more than advertise. Two-way communication is what today's consumer wants and a new platform from community builder Tokoni helps brands to just that.... >>

BizReport | Ecommerce September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a... >>

BizReport | Social Marketing November 19, 2008

Luxury car brand embraces social networking

Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. ... >>

BizReport | Social Marketing September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report... >>

BizReport | Social Marketing August 19, 2008

To engage Hispanics, think bi-lingual

The number of Hispanic Internet users in the U.S. is expected to rise to around 21 million in the next couple of years. A recent study has discovered that a bi-lingual approach to social media is something marketers shouldn’t ignore.... >>

BizReport | Research July 03, 2007

What do moms really, really think?

Are you trying to fathom out what moms really think? If so, MarketTools’ new market research solution could be just what you’re looking for.... >>

BizReport | Social Marketing June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement.... >>

BizReport | Social Marketing February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option.... >>

BizReport | Internet January 12, 2007

The WoW Factor

An established online game sees its population exceed that of a small country. ... >>

BizReport | Social Marketing December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. ... >>

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