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BizReport | Research January 15, 2008
Many marketers to change ad agency this year
The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. ... >>
BizReport | Research November 20, 2007
Newspaper print ad spend down
Online ad spend continues to rise in the face of falling offline print ad spending, reports the Newspaper Association of America.... >>
BizReport | Research November 02, 2007
Internet users reading less print
Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results.... >>
BizReport | Research October 30, 2007
Newspapers, magazines increase online ad spend
A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011.... >>
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