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BizReport | Advertising May 24, 2013

Consumers, like many marketers, don't know what native advertising is

Native advertising - what is it? Marketing professionals have been left scratching their heads, so what on earth do consumers make of the concept of native advertising?... >>

BizReport | Advertising May 23, 2013

Release leaves power of the brand with the brand

A new release out from SYNQY Corporation leaves brands in charge of the 'brand experience' - even on sites not owned by that brand. Hosted in the cloud, this syndication service is one more way brands can ensure their message... >>

BizReport | Advertising May 15, 2013

Drawbridge partners eXelate for mobile targeting

Drawbridge and eXelate are now working together for better mobile targeting. Through their new partnership eXelate's more than 8,000 segment targeting platform will be pushed to more devices through the Drawbridge cross device platform. Cross platform targeting is quickly buzzing... >>

BizReport | Advertising May 03, 2013

Early identification solution to offer pre-bid fraud detection

Practically since the first online ads were served to the public, fraudsters and phishers have been attempting to game the system for their own purposes. A new solution out from Integral Ad Science is set up to identify fraudulent ads... >>

BizReport | Ecommerce April 29, 2013

Wanted: More profitable customers

Looking ahead through 2013 one thing the majority of businesses are looking for? More profitable consumers. According to new data out from eWayDirect 80% of businesses want more profitable customers while another 33% want 'better qualified' customers. ... >>

BizReport | Advertising April 24, 2013

eXelate: 3rd party online data most important for brand campaigns

What kind of data to more advertisers and agencies believe is most important for their campaigns? For branding and direct response, the answer is 3rd party online. According to new data out from eXelate found that the want of 3rd... >>

BizReport | Advertising April 24, 2013

Bizo release targets based on business interests

Bizo has launched a new business data solution, set up to help brands engage all clients throughout the sales funnel - including B2B clients who may otherwise be missing from the data equation. Called Bizo Data Solutions, the platform extends... >>

BizReport | Advertising April 23, 2013

Report: Cost to reach job and car minded consumers rising

Blame it on the changing weather patterns if you must, but the cost to reach certain population segments is heating up - right along with the weather in North America. According to new data out from ChoiceStream, the advertiser cost... >>

BizReport | Advertising April 23, 2013

3 Questions with Local Corporation

Consumers are blind to banners. Branded emails go unopened. Video ads aren't engaging. Choose your poison, the online space is not for the faint at heart, but one online hub is changing how they attack online advertising, and those changes... >>

BizReport | Advertising April 19, 2013

Ad releases offer additional online options

A new release this week and a new system integration will offer advertisers additional insights in the online space. Here's how:... >>

BizReport | Advertising April 11, 2013

U.K. digital ad spend breaks half-billion barrier

Digital ad spend in the U.K. rose 12.5% to a record £5.42 billion in 2012, according to the latest figures released by the Internet Advertising Bureau, with mobile crashing through its own milestone of half a billion.... >>

BizReport | Advertising April 10, 2013

Platforms up the RTB ante

Two new releases this month are set up to improve advertisers real time bidding (RTB) experiences. For both the online and mobile spaces, these platform releases will offer new ways for brands to ensure their ads are seen at the... >>

BizReport | Advertising April 05, 2013

How to overcome banner blindness

Banner blindness is a huge concern for online brands. Because if advertising isn't 'seen' it cannot be engaged with, which means those ad dollars are wasted. Our expert offers his advice for overcoming banner blindness through relevance.... >>

BizReport | Advertising April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with... >>

BizReport | Advertising April 04, 2013

eXelate launches data optimization service

A new product out from eXelate is set to create pools of data information so that brands have a better handle on targeting. The eXelate Data Optimization Service tests and refines data to create more targeting data sets for users.... >>

BizReport | Advertising April 03, 2013

BayGroup, Janrain announcements underline customer conversation trend

Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how:... >>

BizReport | Advertising March 29, 2013

API Exchange Platform launched

There is a new tool in the app space set up to allow telecom brands to share data and services. The API Exchange simplifies the use of API-enabled services for app developers by allowing them to work across the fragmented... >>

BizReport | Advertising March 27, 2013

SponsorPay platform pushing 30% higher eCPMs

SponsorPay has launched a new mediation platform, which is showing significantly higher eCPMs for ad networks, DSPs and agencies as well as direct sale campaigns. Called the SponsorPay Mediation Platform, early adopters have seen increased eCPMs between 30% and 40%.... >>

BizReport | Advertising March 27, 2013

Premium ad network launched with local focus

Local Corporation has launched a premium advertising network geared to the local marketplace. Called Fusion by Local, the network targets local buyers with display ads across top flight media properties.... >>

BizReport | Trends & Ideas March 25, 2013

Online video primetime same schedule as TV

The popularity of primetime television ad slots is obvious; consumers settling down to an evening on the couch, in front of the box, relaxing with their favorite programming. TubeMogul wanted to know if there was a similar peak period for... >>

BizReport | Advertising March 22, 2013

LiveRamp, Aggregate Knowledge team for online, offline data tracking

Want to meld your online campaigns with offline data to get a more clear picture of a campaign's reach and effectiveness? Now there's a platform for that. Aggregate Knowledge and LiveRamp have partnered to create just that: the platform on-boards... >>

BizReport | Advertising March 20, 2013

Survey: 60% of consumers are banner blind

A new survey isn't going to sit well with many advertisers - or publishers - as it indicates that most banner advertising is wasted. Not because the ads are poorly created but because consumers are 'blinded' to them.... >>

BizReport | Advertising March 19, 2013

Forecast: Slow, steady growth for local ad market

Look for more ad dollars to go local over the next five years, but the increase in spending probably won't seem like a lot. According to a new forecast out from BIA/Kelsey Group, local media ad revenues (US) will increase... >>

BizReport | Internet March 18, 2013

Gartner survey reveals corporate websites rank most important for marketing success

A survey of U.S. marketers by Gartner reveals that, despite the buzz surrounding social media and mobile, it is corporate websites that are ranked as most important for marketing success. ... >>

BizReport | Advertising March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

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