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BizReport | Advertising archives January 22, 2013
Video ads: Research reveals the ingredients for an ad viewers want to watch
New experimental research from Harvard Business School Assistant Professor Thales S. Teixeira could turn online video ad creative on its head. It found that, in a world where ads can usually be skipped or ignored, the traditional surprise, or punch-line... >>
BizReport | Advertising archives January 18, 2013
YuMe, SponsorPay, SiteScout moves to ease marketers burdens
What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>
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