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BizReport | Advertising July 29, 2010

Survey: July, September big influencers for back to school spend

School may start, at least for most American students, in August, but a new report from PointRoll and ShopLocal finds that July and also September are big influencers on back to school shopping. Many retailers focus on August for the... >>

BizReport | Social Marketing July 28, 2010

Can Bebo bounce back?

Could Bebo be the answer for teens who are fed up with their parents and grandparents invading their space on Facebook and marketers who want to connect with the younger demographics? The new owners think so.... >>

BizReport | Advertising July 27, 2010

BuzzLogic to announce new social media ad units

A series of new social media ad units is to be unveiled by online conversational marketing tracker firm Buzzlogic. The new format is aimed at connecting consumers with information they are looking for.... >>

BizReport | Internet July 27, 2010

KPMG: Dutch least likely to part with cash for content

Many Internet users would rather have their personal data tracked and have advertising placed before them than pay for online content, according to a global survey from KPMG, not least the Dutch. ... >>

BizReport | Advertising July 27, 2010

LucidMedia DSP offers preemptive brand safety

A new level to your brand's safety on the Internet is being released today from LucidMedia's DSP. The offering gives brand marketers the ability to anticipate inappropriate content in real-time and before they purchase media for campaigns.... >>

BizReport | Blogs & Content July 27, 2010

Pipeno puts niche publishers in driver's seat

A new publishing platform may give advertisers better access to niche publishing websites. Pipeno, currently in beta, allows niche publishers to write and produce content for specific readership demographics. Complete with a virtual currency option and additional revenue streams, the... >>

BizReport | Internet July 27, 2010

Message is clear - users won't pay for Twitter

A recent study from The USC Annenberg School for Communication and Journalism found there is little doubt how consumers feel about paying to use Twitter.... >>

BizReport | Advertising July 22, 2010

Rocket Fuel Inc. taps BlueKai for optimized data

Thanks to intent data from online firm BlueKai, Rocket Fuel Inc. marketers were able to lower cost per action metrics by nearly 44%. Rocket Fuel Inc. used the information provided by BlueKai to fine-tune marketer campaigns according to marketers' core... >>

BizReport | Ecommerce July 21, 2010

Turn's upgrade gives brands multiple buy cycles

In the ecommerce world every brand wants a buying consumer. The problem is that no consumer buys in exactly the same way as another. Some will search for a product, compare prices and then buy. Others will directly navigate to... >>

BizReport | Blogs & Content July 09, 2010

Tribune Media, Placecast partner for MatchAPI data

Less than six months into the marketplace and Placecast's location data platform is making new waves. Tribune Media Services has signed on to the platform to help provide accurate location based information for local businesses; Placecast's MatchAPI will clean location-based... >>

BizReport | Advertising July 08, 2010

Report: Consumers want options in advertising

Many insiders in the newspaper industry poo-poo the idea of paywalls or pay-for-content models. A new report from Preference Central agrees with these pundits, but does show areas of hope within the newspaper/content segment. Particularly with advertising. According to the... >>

BizReport | Advertising July 07, 2010

PointRoll, Oddcast partner for augmented reality

There is a new reality in the online space and it doesn't require brands or advertisers to leave anything behind. A partnership between ad platform PointRoll and participation marketing firm Oddcast will augment banner ads with a dose of reality.... >>

BizReport | Advertising July 06, 2010

Unicast: Messenger units lead ad interaction

When it comes to online advertising the new buzzwords are interaction and engagement. While both metrics have been around for a while, measuring tools have improved, showing that the longer a consumer interacts with or engages with an ad, the... >>

BizReport | Advertising July 05, 2010

Few Facebook users notice ads on News Feed

A new study from online marketing consultants Mulley Communications and the National College of Ireland found that the majority of Facebook users look at ads on their profile page but few looked at ads on their News Feeds.... >>

BizReport | Advertising July 05, 2010

comScore: 40% of display ad impressions are rich

They aren't your grandfather's display ads any longer. A new report from comScore shows that 40% of US online display ad impressions are now served via rich media and flash. Leaderboards, JPG displays are leading the overall category. For marketers... >>

BizReport | Ecommerce July 02, 2010

SkimLinks launches affiliate marketing tool

There is a new affiliate marketing tool making the rounds on the web. Called SkimWords, the tool makes it simple for content owners or publishers to create a base of affiliate marketers and content which can be monetized. The tool... >>

BizReport | Advertising July 01, 2010

Forecast: Online product placement to outpace television

Product placement. It's not just for primetime television any longer. According to a new forecast released by PQ Media product placement on the Internet grew by just over 11% in 2009 to reach $40 million; this while the overall product... >>

BizReport | Advertising June 25, 2010

3 tips to reduce ad's value erosion

The online marketplace becomes more crowded by the day, but that doesn't stop more marketers from logging on or from experienced marketers from launching yet another display advertising campaign. The real problem? Because of the crowdedness of the market consumers... >>

BizReport | Blogs & Content June 24, 2010

Study discovers what women really want

...from the Web, that is. A new study from Unicast finds that women want a few very specific items from the Web during the summer holiday. Knowing what those things are will spell the difference between a profitable and a... >>

BizReport | Advertising June 23, 2010

Three partners agree to share info with LucidMedia's DSP

The information provided to marketers using LucidMedia's demand-side platform (DSP) will soon have much more impact, thanks to new partnerships with the company. eXelate, AlmondNet and BlueKai have all agreed to share information through the DSP, giving marketers much more... >>

BizReport | Advertising June 23, 2010

New "Power I" system will step up ad transparency

Ad transparency will be taken to a new level if a current trial of the "Power I" button takes off. The new add-on for ads, being backed by top brands, will give consumers an insight into what data was used... >>

BizReport | Advertising June 21, 2010

New Facebook feature to make creating ads easy

Facebook aims to take the frustration out of creating advertisements on the social networking site and is testing a "Suggest An Ad" feature that automatically assembles an ad. ... >>

BizReport | Advertising June 21, 2010

Google creates umbrella brand for ad buying platforms

All of Google's ad initiatives have been lumped together under an umbrella brand to move the company further toward a one-stop-shop for all Google marketing activities.... >>

BizReport | Blogs & Content June 21, 2010

Study: Online overtaking print in ad, readership races

When it comes to advertising most brands and marketers still consider television and newspaper to be the best options. That frame of mind needs to change according to a new report from comScore which indicates that more consumers are consuming... >>

BizReport | Advertising June 18, 2010

Facebook's top performing video ads reward gamers

After analyzing a variety of major video advertising campaigns from top brands, video ad network Tubemogul found some of the most engaged online viewers to be from a source not primarily associated with video content - Facebook.... >>

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