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BizReport | Advertising archives October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to... >>

BizReport | Advertising archives June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>

BizReport | Internet July 03, 2018

How will ad strategies fare post net-neutrality?

Despite US Senate action in May which could have nullified the Federal Communications Commission's repeal of net neutrality, a set of rules set up to require ISPs to treat all digital content equally and not slow or speed users' access... >>

BizReport | Advertising archives April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than... >>

BizReport | Advertising archives October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow:... >>

BizReport | Advertising archives September 25, 2014

Jivox: Older ad formats hurting advertisers

Turns out traditional banner and display ads may be doing more harm than good for online advertisers. That's the takeaway from new Jivox data which indicates brands using older ad formats are missing out on potentially significant increases in campaign... >>

BizReport | Advertising archives September 25, 2014

Ad Roundup: Releases highlight analytics, mobile simplicity

Pertino and Verint are releasing new tools into the online and mobile spaces this week, set up to ease how brands develop mobile apps and how they analyze customer engagement. ... >>

BizReport | Ecommerce archives July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior.... >>

BizReport | Advertising archives May 29, 2014

Rocket Fuel responds to Mercedes-Benz ad fraud figures

Mercedes-Benz is the latest big brand to fall victim to online fraud with over half of a sample of ad impressions deemed to be viewed by advertising botnets, according to the Financial Times, a figure that Rocket Fuel, who brokered... >>

BizReport | Advertising archives April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets.... >>

BizReport | Advertising archives April 02, 2014

Media Rating Council drops advisory as ad viewability rises

As PointRoll's latest Benchmarks Report reveals that ad viewability has risen, the Media Rating Council lifts its advisory warning against advertisers using viewability measurements as trading currency.... >>

BizReport | Advertising archives February 11, 2014

Google partners with comScore to attract big brand advertising

Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>

BizReport | Advertising archives February 10, 2014

Funding rounds underline interest in online ad potential

This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details.... >>

BizReport | Advertising archives January 24, 2014

Consumers skipping stores for Valentine's Day gifts

More than half of consumers will shun stores in preference of buying their Valentine's Day gifts online this year, according to the results of a new survey from Adroit Digital.... >>

BizReport | Advertising archives January 23, 2014

How to bring Super Bowl conversations online

One question on many brands' minds for the next 10 days: how to make the most of Super Bowl Advertising. One expert advises brands to bring the Super Bowl conversation online, but how do we do that?... >>

BizReport | Advertising archives January 14, 2014

Usablenet releases 2 new mobile options

This week Usablenet releases two new platforms, one to convert online content into a native experience and another to better control cross-channel mobile campaigns. Here are the details:... >>

BizReport | Advertising archives January 14, 2014

Ad Roundup: Funding and Acquisition News

Advertising headlines this week include an acquisition that may change how mobile video viewers engage with content and funding to help expand a promising ecommerce platform.... >>

BizReport | Advertising archives January 13, 2014

Study: Most ads ignored because they aren't relevant

It's no secret that relevance matters to consumers, and not just on a content basis. But, according to new data out from Infolinks, 60% of consumers say they don't find traditional ads relevant. The study goes on to indicate that... >>

BizReport | Advertising archives January 08, 2014

Ad Roundup: Acquisitions, new hires and funding

Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year. ... >>

BizReport | Advertising archives January 08, 2014

Top 3 tech predictions for 2014

Each year platforms provide marketers with great analysis of consumer behaviors and new devices are developed which help marketers and brands connect more securely to their target demographics. One expert offers his predictions for how the online space will change... >>

BizReport | Advertising archives January 06, 2014

Yahoo malware attack underlines malvertising issue

Yahoo has made headlines over the past week, not for traffic or for channels for the upcoming Super Bowl - but for malware. According to reports, the online giant has been hit with a malware attack that is impacting thousands... >>

BizReport | Advertising archives January 06, 2014

Gracenote, YuMe collaborate for ad solution

This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's... >>

BizReport | Advertising archives December 30, 2013

Expert: 2014 is the Year of Accountability

According to one expert 2014 will be the year of accountability. Digital advertising is "growing up", platforms are available to help prevent and control fraud and more brands are taking an active role in fraud protection.... >>

BizReport | Advertising archives December 24, 2013

Why CPAs are more important than CPMs

Marketers can't forget about traditional high-yield ROI channels like the phone that are statistically more likely to drive conversions. As we move into 2014, marketers need to focus on driving results and figuring out exactly what strategies and channels drive... >>

BizReport | Advertising archives December 23, 2013

Two experts weigh in on the importance of data for 2014

Data has taken on a life of its own in the online advertising world. It has its own value as a currency and commodity and its own ecosystem in the cloud. Consumers are gaining control over "their data" with technologies... >>

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