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BizReport | Advertising April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than... >>

BizReport | Advertising October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow:... >>

BizReport | Advertising September 25, 2014

Jivox: Older ad formats hurting advertisers

Turns out traditional banner and display ads may be doing more harm than good for online advertisers. That's the takeaway from new Jivox data which indicates brands using older ad formats are missing out on potentially significant increases in campaign... >>

BizReport | Advertising September 25, 2014

Ad Roundup: Releases highlight analytics, mobile simplicity

Pertino and Verint are releasing new tools into the online and mobile spaces this week, set up to ease how brands develop mobile apps and how they analyze customer engagement. ... >>

BizReport | Ecommerce July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior.... >>

BizReport | Advertising May 29, 2014

Rocket Fuel responds to Mercedes-Benz ad fraud figures

Mercedes-Benz is the latest big brand to fall victim to online fraud with over half of a sample of ad impressions deemed to be viewed by advertising botnets, according to the Financial Times, a figure that Rocket Fuel, who brokered... >>

BizReport | Advertising April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets.... >>

BizReport | Advertising April 02, 2014

Media Rating Council drops advisory as ad viewability rises

As PointRoll's latest Benchmarks Report reveals that ad viewability has risen, the Media Rating Council lifts its advisory warning against advertisers using viewability measurements as trading currency.... >>

BizReport | Advertising February 11, 2014

Google partners with comScore to attract big brand advertising

Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>

BizReport | Advertising February 10, 2014

Funding rounds underline interest in online ad potential

This week two funding rounds are underlining the on-going interest in the online ad space. Here are the details.... >>

BizReport | Advertising January 24, 2014

Consumers skipping stores for Valentine's Day gifts

More than half of consumers will shun stores in preference of buying their Valentine's Day gifts online this year, according to the results of a new survey from Adroit Digital.... >>

BizReport | Advertising January 23, 2014

How to bring Super Bowl conversations online

One question on many brands' minds for the next 10 days: how to make the most of Super Bowl Advertising. One expert advises brands to bring the Super Bowl conversation online, but how do we do that?... >>

BizReport | Advertising January 14, 2014

Usablenet releases 2 new mobile options

This week Usablenet releases two new platforms, one to convert online content into a native experience and another to better control cross-channel mobile campaigns. Here are the details:... >>

BizReport | Advertising January 14, 2014

Ad Roundup: Funding and Acquisition News

Advertising headlines this week include an acquisition that may change how mobile video viewers engage with content and funding to help expand a promising ecommerce platform.... >>

BizReport | Advertising January 13, 2014

Study: Most ads ignored because they aren't relevant

It's no secret that relevance matters to consumers, and not just on a content basis. But, according to new data out from Infolinks, 60% of consumers say they don't find traditional ads relevant. The study goes on to indicate that... >>

BizReport | Advertising January 08, 2014

Ad Roundup: Acquisitions, new hires and funding

Consumers aren't the only ones taking a fresh look at 2014 - three moves in the online ad space underline the importance of strategy and data analysis in the New Year. ... >>

BizReport | Advertising January 08, 2014

Top 3 tech predictions for 2014

Each year platforms provide marketers with great analysis of consumer behaviors and new devices are developed which help marketers and brands connect more securely to their target demographics. One expert offers his predictions for how the online space will change... >>

BizReport | Advertising January 06, 2014

Yahoo malware attack underlines malvertising issue

Yahoo has made headlines over the past week, not for traffic or for channels for the upcoming Super Bowl - but for malware. According to reports, the online giant has been hit with a malware attack that is impacting thousands... >>

BizReport | Advertising January 06, 2014

Gracenote, YuMe collaborate for ad solution

This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's... >>

BizReport | Advertising December 30, 2013

Expert: 2014 is the Year of Accountability

According to one expert 2014 will be the year of accountability. Digital advertising is "growing up", platforms are available to help prevent and control fraud and more brands are taking an active role in fraud protection.... >>

BizReport | Advertising December 24, 2013

Why CPAs are more important than CPMs

Marketers can't forget about traditional high-yield ROI channels like the phone that are statistically more likely to drive conversions. As we move into 2014, marketers need to focus on driving results and figuring out exactly what strategies and channels drive... >>

BizReport | Advertising December 23, 2013

Two experts weigh in on the importance of data for 2014

Data has taken on a life of its own in the online advertising world. It has its own value as a currency and commodity and its own ecosystem in the cloud. Consumers are gaining control over "their data" with technologies... >>

BizReport | Advertising December 23, 2013

How to make data work for you

Increasingly, users and customers are creating and consuming content on mobile devices every day. This can make it difficult for advertisers and brands to find users with engaging and relevant - and device sensitive - content.... >>

BizReport | Mobile Marketing December 20, 2013

UK mobile advertising spend tops $1.6 billion in 2013

New figures released by eMarketer predict UK advertisers are set to spend £2.26 billion (US$3.7 billion) on mobile advertising in 2014, double the figure for this year.... >>

BizReport | Advertising December 20, 2013

How analytics will change 2014

Each year advertising and customer data becomes more important. The same will be true in 2014, especially as the online space becomes more fragmented between online, mobile and social sectors.... >>

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