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BizReport | Advertising archives October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics.... >>

BizReport | Advertising archives February 12, 2014

Digital ad designers need to up their game

New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>

BizReport | Blogs & Content archives November 11, 2011

Yahoo banks on Twilight content to boost new promotion

Not that fans won't be lined up around the block when "The Twilight Saga: Breaking Dawn Part I" hits theatre screens, but a new promotion from Yahoo and Summit Entertainment should keep those rabid fans online as well. Through the... >>

BizReport | Advertising archives November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the... >>

BizReport | Advertising archives October 23, 2009

Tribal Fusion launches site 'skins with ads

Will the additions to rich media never cease? A new launch from Tribal Fusion is putting ads in site skins, making the ads more impactful and possibly deepening the engagement of users on-site. The skins are being used on publisher... >>

BizReport | Advertising archives July 14, 2009

Eyewonder launches PageMorph

A new ad format is out there and it's likely to catch consumers' eyes - ready or not. Called PageMorph, the new advertising unit is the latest from interactive ad technology company Eyewonder. It virtually takes over the webpage.... >>

BizReport | Advertising archives June 23, 2009

AdReady powers Yahoo's self-serve ad solution

Yahoo's MyDisplay Ads platform launched this week and with it comes word that online ad firm AdReady will power the platform. Yahoo's MyDisplay Ads is a self-serve display ad platform created to help smaller businesses create targeted ads on Yahoo's... >>

BizReport | Advertising archives April 09, 2009

DoubleClick offers transactional ad units

Adgregate Markets' transactional ad technology is now available to DoubleClick's advertisers, providing the opportunity to make ads more engaging.... >>

BizReport | Advertising archives April 06, 2009

Online ads fade into background

A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on television are more effective than those online. ... >>

BizReport | Advertising archives December 05, 2008

Internet ad growth forecasts revised down

'Tis the season to the jolly, yet ad forecasts are increasingly gloomy. WPP's GroupM has released online ad spending forecasts for next year and, perhaps unsurprisingly, they have been revised in a downwards direction. ... >>

BizReport | Ecommerce archives October 15, 2008

Consumers plan a budget-conscious Christmas

Consumers plan to employ a variety of money-saving tools and strategies to bag a bargain this holiday season, according to a recent survey by Harris Interactive, commissioned by coupon website RetailMeNot.com.... >>

BizReport | Advertising archives August 11, 2008

Are You Serving Ads In the Right Online Places?

A new report from Mediamark Research & Intelligence (MRI) sheds light on how ads are being served across America - and in turn how Americans are responding to those ads. Are your online ads being shown in the right places?... >>

BizReport | Advertising archives July 17, 2008

Online ads begin to show recessionistic numbers

Until the last couple of months, online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer. According to a new report by PubMatic, online advertising spending is beginning... >>

BizReport | Advertising archives November 13, 2007

Study: Auto marketers should target lifestyle hubs

A new study from ValueClick Media and Goodway 2.0 suggests that consumers are not as greatly influenced by "traditional" online marketing efforts. The study suggests that rather than typical automotive hubs, marketers should target across a broader range of online... >>

BizReport | Research archives September 18, 2007

Study: Boomers increasingly turn to PC, phone

Advertisers who are sticking with traditional media in the hopes of turning more Boomer consumers into buyers could be making a fundamental mistake. According to a recent study, instead of turning to television or newspapers, Boomers are increasingly turning to... >>

BizReport | Advertising archives September 05, 2007

Local online ad spend to reach $2.8 billion

A recent forecast from eMarketer has the local online advertising spend reaching $2.8 billion in 2007. That is about 13% of the total US online ad spend, up only about 1% from 2006 levels. Local websites - both traditional media... >>

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