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BizReport | Advertising July 04, 2017

Gap between digital and television ad spend in Europe widens

Digital has strengthened its dominant position as the primary advertising medium in Europe, according to the latest IAB (Europe) AdEx Benchmark Report, leading television by over €7billion (US$7.9billion). ... >>

BizReport | Advertising August 23, 2012

Ad spending up, how one deal site is engaging

New data out from Nielsen indicates the global ad spend continues to increase, with advertisers spending just over 12% more (Q1 2012) than last year across the board. Ads for television, newspapers, online, outdoor and other segments all saw increased... >>

BizReport | Internet September 30, 2009

Milestone reached as online ad spend outstrips TV in UK

A new milestone has been reached for online advertising. Online ad spend has outstripped television in the UK for the first time, according to new data released this week by the Internet Advertising Bureau. ... >>

BizReport | Research August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad... >>

BizReport | Advertising October 10, 2008

IAB: Online ad spend up 15% so far

The US and global economies may be weakening, but according to the latest research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, the online advertising spend continues to grow. Through the first six months of 2008, IAB reports that online... >>

BizReport | Research October 09, 2008

ZenithOptimedia revises global ad spend down... again

For the third time in twelve months, ZenithOptimedia has scaled back its predictions for global ad spending growth as economic uncertainty continues to undermine consumer confidence.... >>

BizReport | Research August 07, 2008

Russia's online ad spend rising

Online advertising in Russia is growing at a rate of knots, reports The Moscow Times, a fact that is not surprising given the rising number of Internet users in the country. ... >>

BizReport | Research January 04, 2008

GroupM: World ad spend rising faster than U.S. ad spend

Though the U.S. ad spend is expected to reach $168 billion in 2008, the global advertising outlook is a bit better according to a recent report from GroupM. The outlook indicates that globally, ads will see a 7% increase to... >>

BizReport | Research October 29, 2007

Forrester: Online ad spend to hit $61 billion by 2012

Get ready for a surge in online advertising. That according to a recent Forrester Research report, which projects that online advertising dollars will reach $61 billion by 2012, a compound annual increase of 27% over the next five years.... >>

BizReport | Advertising October 03, 2007

Local search, video will drive online ad spending

Marketers can look for a large boost from local search and online video in the coming year. According to a new forecast from ZenithOptimedia, marketers will see a 30% increase in the online ad spend from local search and online... >>

BizReport | Research October 02, 2007

British online ad spend keeps on rising

British advertisers continue to increase their online spend and, according to recent figures released by the Interactive Advertising Bureau, the trend shows no sign of levelling out.... >>

BizReport | Advertising September 13, 2007

TNS: Online display ads increase 17%

The latest findings from TNS Media Intelligence indicate that online advertising is growing faster than other ad mediums. The online display ad spend increased by about 17% in the first six months of 2007. The overall ad spending is actually... >>

BizReport | Social Marketing July 12, 2007

U.K. online ad spend growth to slow

GroupM, a British media investment management firm, forecasts that growth in U.K. online advertising spend will slow over the next few years.... >>

BizReport | Research June 22, 2007

U.S. web spending to surpass $78 billion by 2011

High-speed connections, social networking and online entertainment will drive a rise in U.S. web spending according to PricewaterhouseCoopers’ recent forecasts.... >>

BizReport | Advertising June 07, 2007

US online adspend up 16%

Advertisers spent just a little bit less in the first quarter of 2007 than they spent the prior year, according to a recent report from TNS Media Intelligence. The spend declined 0.3%, however the online portion of the total spend... >>

BizReport | Research June 05, 2007

U.K. top online ad spender in Europe

The U.K. accounted for the largest ad spend in Europe last year, according to a new report from the Interactive Advertising Bureau (Europe).... >>

BizReport | Advertising March 14, 2007

U.S. advertisers spend $9B on display ads

As more consumers head online, so do marketers. According to a report from TNS Media Intelligence, growth in online display ads and political ads showed the most growth in 2006. ... >>