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BizReport | Advertising January 03, 2018

Advertising 2018: Don't ring out the old

While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. ... >>

BizReport | Trends & Ideas June 12, 2017

New report reveals viewing on a TV set an 'and' not an 'or'

The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. ... >>

BizReport | Advertising June 07, 2017

Google's 'Funding Choices' gives publishers way to monetize ad blockers

A new tool has been developed by Google that will give publishers the ability to provide their website visitors with a choice over how content is paid for. ... >>

BizReport | Blogs & Content April 26, 2017

Is your branded content memorable?

Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. ... >>

BizReport | Loyalty Marketing March 31, 2017

Reality of online retail service experience 'average'

Consumers' expectations of retailers are continually rising yet, according to the findings of the 2017 Eptica Retail Conversation Study, many retailers are providing a service this is, at best, average. ... >>

BizReport | Advertising March 17, 2017

Global online ad fraud far higher than ANA estimates

The findings of a recent survey suggest that global online fraud, dubbed the bank robbery of the digital age, could top $16bn this year, far more than the Association of National Advertisers' annual estimate. ... >>

BizReport | Advertising January 30, 2017

JICWEBS: Red-letter day in war against ad fraud

One of the most significant moves ever made to tackle online ad fraud has occurred with the first-ever industry seals awarded to companies who have been verified their processes reduce the risk of fraudulent ads being served. ... >>

BizReport | Ecommerce January 17, 2017

92% of first-time website visitors are there for reasons other than to make a purchase

Brands focus too much on conversion and not enough on the experience a website offers, according to new research from Episerver. ... >>

BizReport | Internet January 12, 2017

One-third of consumers interested in banking with Google, Amazon, Facebook

Would you be interested in banking with the likes of Google, Facebook, or Amazon? According to research published this week from Accenture, almost one-third of consumers would be. ... >>

BizReport | Ecommerce November 18, 2016

Majority of UK retailers claim Black Friday "unprofitable" and "unsustainable"

A survey of retailers in the US and UK found a significant disparity between whether the chaotic bargain-fueled holiday was profitable and sustainable. ... >>

BizReport | Ecommerce September 07, 2016

Consumers consider returns policy before making a purchase

Few retailers consider their returns policy as part of the customer journey, says cross-border ecommerce distribution specialists, B2C Europe, yet it's important to consumers. ... >>

BizReport | Trends & Ideas August 09, 2016

TV preferred choice for watching Olympic Games

With the Rio Olympics underway, there are plenty of stats around for marketers to get their teeth into. The latest set, regarding how Brits plan to watch the sporting event, comes from media technology firm Snell Advanced Media. ... >>

BizReport | Trends & Ideas June 13, 2016

More than 800M hours of eSports watched on Twitch in 10 months

New data courtesy of Newzoo's Streaming Platform Tracker reveals the enormous amount of time eSports fans spent on Twitch in the past 10 months. ... >>

BizReport | Mobile Marketing May 18, 2016

Online and mobile banking helps youngsters to save

Online and mobile banking tools are helping youngsters save money, according to new research released by Halifax Savings. ... >>

BizReport | Ecommerce May 17, 2016

Cart abandonment rates falling, but still remain high

A new report has shown a decline in cart abandonment rates across several markets thanks to greater customer insights and web personalization. However, the rates remain high and a challenge to online retailers. ... >>

BizReport | Advertising March 15, 2016

Junk food advertising is a cue to consume to children online

Since 2006, junk food ads on UK television have been banned during children's Saturday morning programming, along with certain other children's programming. Now, advertisers could be made to cease advertising unhealthy foods alongside children's content online, too.... >>

BizReport | Advertising January 20, 2016

Bot fraud will eat up $7.2 billion of advertising dollars in 2016

The Association of National Advertisers (ANA) has released a study revealing the extent to which advertisers will lose out to fraudulent ads in 2016, and the picture is not good. ... >>

BizReport | Ecommerce December 18, 2015

Brits to spend £2.2m for every minute stores are open on Panic Saturday

In the final few days before Christmas, British consumers will spend billions in last-minute purchases according to a variety of new predictions. ... >>

BizReport | Advertising December 14, 2015

2016 will see rise of 'moment marketing' campaigns

'Moment marketing' is a strategy that you will be hearing a lot more about in the coming twelve months as several reports predict it will be the sector that sees explosive growth in 2016. ... >>

BizReport | Ecommerce September 09, 2015

Does your website's Time to Interact match consumer expectations?

Christmas always seems to come around quickly. For online retailers, it comes around even faster, particularly when it comes to prepping retail websites for the online boom that is holiday shopping.... >>

BizReport | Advertising August 12, 2015

PageFair counts the cost of ad blocking

The significant rise in the number of Internet users using ad blocking software is costing advertisers billions .... >>

BizReport | Advertising August 12, 2015

When it comes to online ads, seeing red is a good thing

Personalization, repetition and color are the most common elements that convert consumers from browser to buyer among an online population that is increasingly overwhelmed by the amount of ads online, according to recent research commissioned by Criteo.... >>

BizReport | Internet July 03, 2015

Study finds that 'data for discounts' consumer behavior is a fallacy

Trading data for discounts is not the primary reason consumers give up their personal data, according to a new study from the University of Pennsylvania. ... >>

BizReport | Advertising July 01, 2015

IAB UK: Not all ad blockers want to block all ads

New research released today shows that only half of ad blockers in the U.K. do so to avoid seeing all ads. Their main motivation, according to the research by YouGov, is to block those ads they find annoying, disruptive, or... >>

BizReport | Ecommerce June 02, 2015

Survey reveals the cost of CX failures

New research reveals that 1 in 5 customer experience failures happen before the customer has made a purchase and reveals the top four failures. ... >>

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