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BizReport | Advertising January 06, 2010

New Dotomi tool offers value for marketing channels

A new tool released today by personalized media solution Dotomi should give marketers a bit more information about which channels are performing at peak and which could use more attention. The solution is an attribution technology which gives marketers the... >>

BizReport | Advertising October 21, 2009

Study: Offline ads more influential with consumers

When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the... >>

BizReport | Advertising October 23, 2008

How to effectively mix online and offline ads to drive campaigns

Mixing online and offline venues has been a growing trend for many marketers. The problem is blending offline with online effectively enough to justify a possibly larger ad spend than if only online or only offline were involved. A new... >>

BizReport | Advertising July 10, 2007

Offline as important as online WOM efforts

Marketers who are focusing all of there energies on online word-of-mouth efforts could be missing the boat according to a recent report from eMarketer. The report indicates that offline WOM efforts are as important as online.... >>