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BizReport | Blogs & Content archives July 27, 2010

Pipeno puts niche publishers in driver's seat

A new publishing platform may give advertisers better access to niche publishing websites. Pipeno, currently in beta, allows niche publishers to write and produce content for specific readership demographics. Complete with a virtual currency option and additional revenue streams, the... >>

BizReport | Advertising archives December 07, 2006

Study: Niche Ads Get More Attention

If you think simply buying a display ad on a popular website like MySpace is enough, think again. While ads on popular content sites do work, a new study indicates that ads on niche websites get more attention from users... >>