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A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.... >>
Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>
Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to... >>
Newspapers should improve on their keyword campaigns and content optimization. That is the takeaway from a recent strategy between Optify and Tampabay.com, the online home of the St. Petersburg Times and the Tampa Bay Times. Using Optify's solution the hub... >>
Over the last few years online outlets have abounded with versions of 'Newspapers are Dead' headlines; and yet print has hung on. Newspapers and magazines have moved to online and mobile arenas and consumers have followed. Is now the time... >>
More hope for the flagging newspaper industry may be around the corner. A new report from the American Press Institute and ITZBelden indicates that newspapers that diversify a bit may snag more local businesses. This, of course, doesn't bring in... >>
What do people with lots of money usually have? That's right - gadgets. It's therefore not surprising to learn that affluent members of society are choosing to get their newspaper and magazine fix via their digital gadgets and print readership... >>
Once upon a time it was feared that digital media might oust traditional news outlets. However, new research by the Pew Research Center for the People & the Press found that people's appetite for news has increased and traditional outlets... >>
Over the holiday weekend, newspaper company Gannett tested a paywall on three local newspapers. People logging on to The Greenville (South Carolina) News, The Spectrum (St. George, Utah) and The Tallahassee Democrat were presented with a new $9.95 monthly subscription... >>
When it comes to advertising, especially for print publications, nearly everyone is ready to admit that the system needs an overhaul. But, according to report from the American Press Institute, many advertising executives in the publishing realm are attempting to... >>
Are you reading your local paper with a feeling of déjà vu? The feeling may not be a trick of the mind. According to a recent report, many newspaper reporters and editors are turning to social media for article ideas... >>
The headline should come as no surprise. Newspapers do need a new business model as marketers continue trying to engage consumers in a more targeted way than placing ads in the local or national dailies. What may be a surprise... >>
When it comes to online content, newspapers and magazine publishers have been complaining for years that consumers won't pay for it. They want it free. But a new report from Boston Consulting Group disagrees with that point of view, indicating... >>
Although newspaper readership and advertising continues to dwindle, at least according to some reports, researchers with Scarborough say that newspaper readership is still strong. According to the recently released Integrated Newspaper Audience report, 74% of American adults read their newspaper,... >>
When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the... >>
Newspaper publishers looking for new resources are pushing in mobile and online arenas, but still their print publications are dwindling. Should subscriptions be free? A group of French newspaper publishers have been trying the 'free with strings' subscription route with... >>
When it comes to newspapers, many brands and advertisers are closing their advertising budgets. But that action may be separating them from a growing consumer base. A recent report from the Newspaper Association of America and Nielsen Online shows that... >>
Newspaper readerships may be dwindling, but there is another reason to try newspaper advertising. When it comes to shopping - online and offline - consumers are still pushed into stores by newspaper ads and information. According to a new report... >>
On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for... >>
Internet ad expenditure in the US dropped in the first quarter of this year, according to new data released by the Nielsen Co. While the Internet fared better than most, it wasn't the category with the smallest decline. ... >>
If the news that several big name newspapers were ceasing print publication weren't enough, there is more bad news for the newspaper industry. According to a recent Audit Bureau of Circulations, for the six months leading up to March 31... >>
Two-thirds of Americans blame ad agencies for the economic meltdown and over half are putting the blame on media, according to new research from Harris Interactive.... >>
While television remains the top source for U.S. election news, the Internet now rivals newspapers, according to a new survey from the Pew Research Center's Internet and American Life Project. ... >>
Video may have killed the radio star but it might save another - newspapers. Newspapers seem to be turning to video to save their online skins. News broke earlier this month that many large daily papers were folding their daily... >>
On what seems like a daily basis, bad news about the newspaper industry rolls in - even for online publications. A recent report from Gartner highlights an important reason why online newspapers are having a tough time online.... >>
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