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BizReport | Blogs & Content February 16, 2010

Report: More newspaper research coming from social media

Are you reading your local paper with a feeling of déjà vu? The feeling may not be a trick of the mind. According to a recent report, many newspaper reporters and editors are turning to social media for article ideas... >>

BizReport | Blogs & Content December 14, 2009

Newspapers need a new business model

The headline should come as no surprise. Newspapers do need a new business model as marketers continue trying to engage consumers in a more targeted way than placing ads in the local or national dailies. What may be a surprise... >>

BizReport | Blogs & Content December 04, 2009

Report: Consumers will pay for content, if...

When it comes to online content, newspapers and magazine publishers have been complaining for years that consumers won't pay for it. They want it free. But a new report from Boston Consulting Group disagrees with that point of view, indicating... >>

BizReport | Advertising November 30, 2009

Scarborough: 75% of American adults check the local paper

Although newspaper readership and advertising continues to dwindle, at least according to some reports, researchers with Scarborough say that newspaper readership is still strong. According to the recently released Integrated Newspaper Audience report, 74% of American adults read their newspaper,... >>

BizReport | Advertising October 21, 2009

Study: Offline ads more influential with consumers

When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the... >>

BizReport | Blogs & Content October 07, 2009

Should publishers consider free subscriptions?

Newspaper publishers looking for new resources are pushing in mobile and online arenas, but still their print publications are dwindling. Should subscriptions be free? A group of French newspaper publishers have been trying the 'free with strings' subscription route with... >>

BizReport | Research September 03, 2009

Report: Newspaper website traffic on the upswing

When it comes to newspapers, many brands and advertisers are closing their advertising budgets. But that action may be separating them from a growing consumer base. A recent report from the Newspaper Association of America and Nielsen Online shows that... >>

BizReport | Research August 12, 2009

MORI: Newspapers sending consumers to stores

Newspaper readerships may be dwindling, but there is another reason to try newspaper advertising. When it comes to shopping - online and offline - consumers are still pushed into stores by newspaper ads and information. According to a new report... >>

BizReport | Research June 26, 2009

Americans greatly increasing time spent online

On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for... >>

BizReport | Research June 10, 2009

Nielsen: Ad spending drops across all categories

Internet ad expenditure in the US dropped in the first quarter of this year, according to new data released by the Nielsen Co. While the Internet fared better than most, it wasn't the category with the smallest decline. ... >>

BizReport | Research May 13, 2009

Report: Newspaper circulation sinks

If the news that several big name newspapers were ceasing print publication weren't enough, there is more bad news for the newspaper industry. According to a recent Audit Bureau of Circulations, for the six months leading up to March 31... >>

BizReport | Advertising April 21, 2009

Harris Interactive: Consumers shoot the messengers

Two-thirds of Americans blame ad agencies for the economic meltdown and over half are putting the blame on media, according to new research from Harris Interactive.... >>

BizReport | Internet April 16, 2009

Pew: Internet major source of U.S. election information

While television remains the top source for U.S. election news, the Internet now rivals newspapers, according to a new survey from the Pew Research Center's Internet and American Life Project. ... >>

BizReport | Advertising April 10, 2009

Can video save newspapers?

Video may have killed the radio star but it might save another - newspapers. Newspapers seem to be turning to video to save their online skins. News broke earlier this month that many large daily papers were folding their daily... >>

BizReport | Social Marketing March 31, 2009

Newspapers missing out on social media boost

On what seems like a daily basis, bad news about the newspaper industry rolls in - even for online publications. A recent report from Gartner highlights an important reason why online newspapers are having a tough time online.... >>

BizReport | Blogs & Content March 25, 2009

Is it time for newspapers to fold?

It won't come as a shock to most marketers, but it seems that newspapers have hit a new low, and that doesn't bode well for newspapers - either online or offline - or newspaper marketers. According to a recent 24/7... >>

BizReport | Search Marketing March 11, 2009

SEMPO revises search marketing spend downwards

Spending on search marketing won't grow as much as previously predicted, according to new figures released by the Search Engine Marketing Professional Organization. ... >>

BizReport | Advertising March 02, 2009

Ads added to Google News

In today's tough economic climate, Google is determined to squeeze every penny it can out of its Internet properties, including Google News.... >>

BizReport | Advertising January 28, 2009

Nielsen: Online newspaper traffic up 16%

Paper-copy circulation of most daily newspapers may be dropping, but their online circulation is rising. According to the latest numbers from Nielsen Online year over year traffic to the top online newspaper websites grew 16%.... >>

BizReport | Advertising January 20, 2009

Google shelves Print Ads

Over two years ago, the search-engine behemoth proposed to demonstrate how it could help, and not hinder, newspapers sell print advertising to the hundreds of thousands of small merchants who buy online ads from Google. By introducing Google Print Ads,... >>

BizReport | Blogs & Content January 19, 2009

PEW: Internet moves past newspapers

It seems that newspapers are no longer the leaders when it comes to distributing news any longer. According to new research from The Pew Research Center for the People and the Press the Internet is now only led in the... >>

BizReport | Research January 13, 2009

Survey: Online news sites considered 'highly trusted' sources

Online news sites are growing in importance, according to recent research from TNS, and in countries worldwide, Internet users cite online news sites as "highly trusted" sources of information. ... >>

BizReport | Ecommerce November 05, 2008

Consumers prefer to buy toys in-store

If online toy retailers want to attract more consumers to shop online than in-store, they must concentrate on the promotion of their product expertise along with the quality of their product lines, according to Ad-ology.... >>

BizReport | Advertising July 29, 2008

Readership Institute: Newspaper readership stabilizes

Newspapers may not be the same today as they were 20 years ago, but things are beginning to look better for newspaper publishers and advertisers, at least according to one report. According to a recent report from the Readership Institute... >>

BizReport | Advertising June 18, 2008

Newspaper ad revenue growth Q1 slowdown

Newspaper advertising revenue growth slowed in Q1 2008 by the largest amount since the Newspaper Association of America began measuring ad results back in 1971.... >>

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