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BizReport | Advertising archives July 08, 2014

UK: Mobile advertising spend almost on a par with print

Mobile advertising spend in the UK is a hair's breadth away from print newspaper advertising spend, according to recently released figures from eMarketer.... >>

BizReport | Blogs & Content archives June 27, 2014

Digital news consumption in the UK overtakes printed newspapers

Ofcom's annual news consumption study reveals that the number of people in the UK heading online to keep abreast of news and current affairs is now greater than those reading print newspapers. ... >>

BizReport | Advertising archives May 21, 2014

Tablet Project reveals response to tablet ads 40x that of online

Consumers spend longer on tablet ads and click-through rates are far higher than desktop, according to new data published by Newsworks, the marketing body for newsbrands.... >>

BizReport | Advertising archives January 19, 2012

Online ad spend to exceed newspaper, magazine spend combined

A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Blogs & Content archives November 17, 2011

Studies: Traditional media finding traction

Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to... >>

BizReport | Blogs & Content archives March 09, 2011

Newspaper finds success with keyword optimization

Newspapers should improve on their keyword campaigns and content optimization. That is the takeaway from a recent strategy between Optify and, the online home of the St. Petersburg Times and the Tampa Bay Times. Using Optify's solution the hub... >>

BizReport | Blogs & Content archives February 22, 2011

Media consumption increasing, where is working revenue model

Over the last few years online outlets have abounded with versions of 'Newspapers are Dead' headlines; and yet print has hung on. Newspapers and magazines have moved to online and mobile arenas and consumers have followed. Is now the time... >>

BizReport | Blogs & Content archives January 10, 2011

Report: Newspapers need to diversify

More hope for the flagging newspaper industry may be around the corner. A new report from the American Press Institute and ITZBelden indicates that newspapers that diversify a bit may snag more local businesses. This, of course, doesn't bring in... >>

BizReport | Internet September 16, 2010

The wealthy getting news, magazines via digital channels

What do people with lots of money usually have? That's right - gadgets. It's therefore not surprising to learn that affluent members of society are choosing to get their newspaper and magazine fix via their digital gadgets and print readership... >>

BizReport | Trends & Ideas archives September 14, 2010

Pew: Americans' appetite for news increases

Once upon a time it was feared that digital media might oust traditional news outlets. However, new research by the Pew Research Center for the People & the Press found that people's appetite for news has increased and traditional outlets... >>

BizReport | Blogs & Content archives July 07, 2010

Is Gannett's paywall test the answer for newspaper revenue problems?

Over the holiday weekend, newspaper company Gannett tested a paywall on three local newspapers. People logging on to The Greenville (South Carolina) News, The Spectrum (St. George, Utah) and The Tallahassee Democrat were presented with a new $9.95 monthly subscription... >>

BizReport | Advertising archives April 12, 2010

Survey: Ad execs focused on clicks

When it comes to advertising, especially for print publications, nearly everyone is ready to admit that the system needs an overhaul. But, according to report from the American Press Institute, many advertising executives in the publishing realm are attempting to... >>

BizReport | Blogs & Content archives February 16, 2010

Report: More newspaper research coming from social media

Are you reading your local paper with a feeling of déjà vu? The feeling may not be a trick of the mind. According to a recent report, many newspaper reporters and editors are turning to social media for article ideas... >>

BizReport | Blogs & Content archives December 14, 2009

Newspapers need a new business model

The headline should come as no surprise. Newspapers do need a new business model as marketers continue trying to engage consumers in a more targeted way than placing ads in the local or national dailies. What may be a surprise... >>

BizReport | Blogs & Content archives December 04, 2009

Report: Consumers will pay for content, if...

When it comes to online content, newspapers and magazine publishers have been complaining for years that consumers won't pay for it. They want it free. But a new report from Boston Consulting Group disagrees with that point of view, indicating... >>

BizReport | Advertising archives November 30, 2009

Scarborough: 75% of American adults check the local paper

Although newspaper readership and advertising continues to dwindle, at least according to some reports, researchers with Scarborough say that newspaper readership is still strong. According to the recently released Integrated Newspaper Audience report, 74% of American adults read their newspaper,... >>

BizReport | Advertising archives October 21, 2009

Study: Offline ads more influential with consumers

When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the... >>

BizReport | Blogs & Content archives October 07, 2009

Should publishers consider free subscriptions?

Newspaper publishers looking for new resources are pushing in mobile and online arenas, but still their print publications are dwindling. Should subscriptions be free? A group of French newspaper publishers have been trying the 'free with strings' subscription route with... >>

BizReport | Research archives September 03, 2009

Report: Newspaper website traffic on the upswing

When it comes to newspapers, many brands and advertisers are closing their advertising budgets. But that action may be separating them from a growing consumer base. A recent report from the Newspaper Association of America and Nielsen Online shows that... >>

BizReport | Research archives August 12, 2009

MORI: Newspapers sending consumers to stores

Newspaper readerships may be dwindling, but there is another reason to try newspaper advertising. When it comes to shopping - online and offline - consumers are still pushed into stores by newspaper ads and information. According to a new report... >>

BizReport | Research archives June 26, 2009

Americans greatly increasing time spent online

On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for... >>

BizReport | Research archives June 10, 2009

Nielsen: Ad spending drops across all categories

Internet ad expenditure in the US dropped in the first quarter of this year, according to new data released by the Nielsen Co. While the Internet fared better than most, it wasn't the category with the smallest decline. ... >>

BizReport | Research archives May 13, 2009

Report: Newspaper circulation sinks

If the news that several big name newspapers were ceasing print publication weren't enough, there is more bad news for the newspaper industry. According to a recent Audit Bureau of Circulations, for the six months leading up to March 31... >>

BizReport | Advertising archives April 21, 2009

Harris Interactive: Consumers shoot the messengers

Two-thirds of Americans blame ad agencies for the economic meltdown and over half are putting the blame on media, according to new research from Harris Interactive.... >>

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