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BizReport | Research April 15, 2008

Dedicated sales teams key to online ad sales

Specialist online sales teams are the key to online newspapers’ big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America.... >>

BizReport | Research March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years.... >>

BizReport | Advertising March 25, 2008

26 more newspapers join QuadrantOne

It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad... >>

BizReport | Research March 14, 2008

Younger news readers don't read newspapers

The generation gap for newspapers continues to grow, and that is not good news for marketers focused on print publications. According to a recent comScore report, younger news readers are not getting their news fixes from newspapers. They are reading... >>

BizReport | Research March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive.... >>

BizReport | Advertising February 07, 2008

Targeted ad network for local newspapers debuts

Newspapers have another alternative to sagging online classified sales. MediaSpace Solutions is an online ad network, offering newspapers access behaviorally, demographically and geographically targeted display ads. ... >>

BizReport | Advertising January 25, 2008

Online props up newspaper ad revenues

The struggling newspaper industry has finally received some good news, according to recently released data from the Newspaper Association of America and Nielsen Online.... >>

BizReport | Advertising January 21, 2008

Local online advertising growth predicted

Local online advertising is predicted to grow at a faster rate than online advertising in general, as newspapers and directories show increasing interest.... >>

BizReport | Advertising January 03, 2008

Google Print Ads woo U.K. newspapers

British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers.... >>

BizReport | Research December 13, 2007

Why marketers should target newspaper readers

Marketers who want to tap in to the vast resources of a group of online users called Influencers may want to pay more attention to newspapers. That is because, according to a recent study from Millward Brown, readers of online... >>

BizReport | Advertising November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus.... >>

BizReport | Research November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag.... >>

BizReport | Research October 15, 2007

Poll: Executives prefer print to online news

A joint poll from Doremus and Financial Times indicates that online news sources come in second to print periodicals. Newspapers, trade journals and business magazines as well as "leisure" magazines are the preferred source of information. ... >>

BizReport | Advertising October 08, 2007

Forecast: Ad lag will continue for the news industry

With circulation on the downslide for newspapers and fewer viewers tuning in for the nightly news, forecasters are predicting that ad revenue will continue to fall for the news industry. The ad decline will lead to an overall revenue decline... >>

BizReport | Research August 16, 2007

Why niche marketers should target news readers

A recent study from McKinsey indicates that marketers may get a nice boost by targeting different news websites. According to the study news readers get their news fix from as many as sixteen different online and offline news hubs each... >>

BizReport | Research August 07, 2007

Internet set to become U.S.'s leading ad medium

Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.’s leading ad medium. ... >>

BizReport | Research August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form.... >>

BizReport | Research August 02, 2007

NAA: newspaper website visits increase 7%

Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2. ... >>

BizReport | Latest Headlines July 30, 2007

Newspaper real estate ads falling in favor of online

Real estate could be the next advertising niche shifting from newspapers to online, reports said Monday. The Internet will have 60 percent of real estate ads by 2011, according to an estimate cited by Bloomberg News. ... >>

BizReport | Advertising July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers.... >>

BizReport | Research July 18, 2007

New metric integrates newspaper readership with the online audience

Newspaper publishers may get a bump in their online rankings thanks to a new metrics service. Audience-FAX is said to reflect the actual reach and readership of newspapers. ... >>

BizReport | Research May 23, 2007

80 more papers join Monster's group

The number of newspapers outsourcing job classifieds for their papers just keeps growing. The Associated Press is reporting that 80 additional newspapers have signed with Monster to provide job listings.... >>

BizReport | Research May 22, 2007

Print is a youth market

If you thought that the younger generation only read digital print, think again. According to new research from McPheters & Company the younger generation not only reads digitally, they also read traditional print publications.... >>

BizReport | E-commerce May 17, 2007

Coupons Inc. acquires Boodle.com

Coupons Inc. announced its acquisition of Consumer Networks LLC and its coupon service, Boodle.com.... >>

BizReport | Research May 10, 2007

Why marketers need the newspaper demographic

Online marketers looking for a new demographic don't need to travel far and wide. They simply need to visit - and advertise with - a newspaper website. Why? Because newspaper readers are more likely to shop, research and interact online.... >>

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