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11 result(s) displayed (1 - 11):
BizReport | Advertising February 13, 2008
Guardian switches U.S. ad inventory to Reuters
A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market.... >>
BizReport | Advertising December 21, 2007
Can ad networks help save newspapers?
Earlier this year Merrill Lynch predicted that newspaper advertising revenue would drop nearly 4% by the end of 2007. With circulation dropping, as well, many newspapers have begun looking in a new direction to help stem the tide: online ad... >>
BizReport | Research November 20, 2007
Newspaper print ad spend down
Online ad spend continues to rise in the face of falling offline print ad spending, reports the Newspaper Association of America.... >>
BizReport | Advertising November 12, 2007
Fifth largest newspaper in U.S. joins Yahoo
The new addition brings the total number of newspapers working with Yahoo to around 400, owned by 21 different companies.... >>
BizReport | Research November 09, 2007
Borrell: Newspaper online divisions fare well
Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay... >>
BizReport | Research October 30, 2007
Newspapers, magazines increase online ad spend
A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011.... >>
BizReport | Research October 10, 2007
Newspapers may get a boost from AdGet
With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue.... >>
BizReport | Social Marketing February 13, 2007
Online newspapers are attracting more and more readers
By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd.... >>
BizReport | Blogs & Content January 29, 2007
Newspaper websites boost market penetration
The flailing newspaper industry looks to be gaining a boost from their websites. According to a special release from The Media Audit, newspaper websites have helped improve market penetration by as much as 80%.... >>
BizReport | Advertising January 12, 2007
Yahoo’s Newspaper Alliance Grows
Yahoo’s deal to provide job listings to newspaper websites across the United States is expanding. Morris Communications has come on board. The company publishes 27 newspapers across the country.... >>
BizReport | Internet January 11, 2007
Online Visitors Drawn To The Sun
The Sun, the UK's biggest selling daily newspaper, attracted a record number of visitors last year, with global readership gains equating to nearly as much as the UK population.... >>
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