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BizReport | Research archives September 03, 2009

Report: Newspaper website traffic on the upswing

When it comes to newspapers, many brands and advertisers are closing their advertising budgets. But that action may be separating them from a growing consumer base. A recent report from the Newspaper Association of America and Nielsen Online shows that... >>

BizReport | Research archives August 12, 2009

MORI: Newspapers sending consumers to stores

Newspaper readerships may be dwindling, but there is another reason to try newspaper advertising. When it comes to shopping - online and offline - consumers are still pushed into stores by newspaper ads and information. According to a new report... >>