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BizReport | Trends & Ideas archives July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. ... >>

BizReport | Trends & Ideas archives August 30, 2016

Newspapers go digital but readers continue to pick up a print copy

After going digital-only earlier this year, how has the British newspaper The Independent fared to date? Pretty well, according to the Q2 National Readership Survey Padd figures, but print is not dead. ... >>

BizReport | Trends & Ideas archives February 15, 2016

First UK national newspaper ditches print to go digital-only

The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.... >>

BizReport | Trends & Ideas archives March 25, 2015

29% of Millennials never read print newspapers

Almost 3 in 10 Millennials never read print newspapers, according to a recent survey into newspaper format and readership attitudes by location-based mobile platform Retale.... >>

BizReport | Trends & Ideas archives February 09, 2015

Search overtakes traditional media for most trusted source

Research reveals online search engines have, for the first time, overtaken traditional media as the most trusted source for news and information, particularly among Millennials. ... >>

BizReport | Advertising archives February 23, 2012

Russia: Online ad spend overtakes print

Online ad spend in the UK has already surpassed that of all print media and now, according to the Russian Association of Communication Agencies (AKAR) the same has happened in Russia.... >>

BizReport | Mobile Marketing January 13, 2012

USA Today swaps Microsoft Tags for QR Codes

Print newspaper USA Today has announced a tie-up with AT&T to allow scannable barcodes to be featured with the pages of its publication.... >>

BizReport | Search Marketing December 17, 2011

Search, not social, key to local business promotion

When looking for information about local businesses do you head to a social network to find the answers? If you do you're in the minority, according to new research from The Pew Internet and American Life Project. ... >>

BizReport | Internet July 27, 2011

Over half of Americans head online for news fix

How many times a day do you go online to check the latest news? According to new figures released by personal news service Ongo over half of Americans do so once or twice per day.... >>

BizReport | Blogs & Content archives July 26, 2010

How consumers are reacting to new "Times" paywall

A few weeks ago, UK newspaper staple "The Times" moved to a pay for content model, surprising many in the industry and causing marketers, competitors and consumers alike to take a close look at the site - and how the... >>

BizReport | Trends & Ideas archives December 14, 2009

Internet coupon use rising but newspapers still main source

Newspapers are still the main source for coupons, according to new research from Borrell Associates. But, while online coupons currently represent just 5% of redemptions this year, they account for 20% of the value of all redeemed coupons.... >>

BizReport | Advertising archives February 13, 2008

Guardian switches U.S. ad inventory to Reuters

A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market.... >>

BizReport | Advertising archives December 21, 2007

Can ad networks help save newspapers?

Earlier this year Merrill Lynch predicted that newspaper advertising revenue would drop nearly 4% by the end of 2007. With circulation dropping, as well, many newspapers have begun looking in a new direction to help stem the tide: online ad... >>

BizReport | Research archives November 20, 2007

Newspaper print ad spend down

Online ad spend continues to rise in the face of falling offline print ad spending, reports the Newspaper Association of America.... >>

BizReport | Advertising archives November 12, 2007

Fifth largest newspaper in U.S. joins Yahoo

The new addition brings the total number of newspapers working with Yahoo to around 400, owned by 21 different companies.... >>

BizReport | Research archives November 09, 2007

Borrell: Newspaper online divisions fare well

Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay... >>

BizReport | Research archives October 30, 2007

Newspapers, magazines increase online ad spend

A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011.... >>

BizReport | Research archives October 10, 2007

Newspapers may get a boost from AdGet

With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue.... >>

BizReport | Social Marketing February 13, 2007

Online newspapers are attracting more and more readers

By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd.... >>

BizReport | Blogs & Content archives January 29, 2007

Newspaper websites boost market penetration

The flailing newspaper industry looks to be gaining a boost from their websites. According to a special release from The Media Audit, newspaper websites have helped improve market penetration by as much as 80%.... >>

BizReport | Advertising archives January 12, 2007

Yahoo’s Newspaper Alliance Grows

Yahoo’s deal to provide job listings to newspaper websites across the United States is expanding. Morris Communications has come on board. The company publishes 27 newspapers across the country.... >>

BizReport | Internet January 11, 2007

Online Visitors Drawn To The Sun

The Sun, the UK's biggest selling daily newspaper, attracted a record number of visitors last year, with global readership gains equating to nearly as much as the UK population.... >>