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BizReport | Email Marketing January 28, 2008
Newsletters: What’s in it for them?
Getting consumers to read e-newsletters requires a fine balance of timing, content and relevancy. This has never been as important as it is today. Inboxes are groaning under the weight of spam, and consumers and ISPs censor unsolicited or suspicious... >>
BizReport | Research August 06, 2007
Use of newsletter subscription incentives decreases
Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council.... >>
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