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BizReport | Email Marketing August 28, 2015

Top retail brands' email marketing campaigns found wanting

When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. ... >>

BizReport | Email Marketing May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. ... >>

BizReport | Email Marketing June 09, 2014

Email newsletters top news source for business executives

The world's smartest and busiest business leaders consume and share news every day and, according to a new study from Quartz Insights, the first channel they turn to is email newsletters.... >>

BizReport | Advertising January 04, 2012

New AdWords newsletter sign-up format NOT new

There are many ways to tempt an Internet user to sign up for a free newsletter but Google has another channel to throw into the mix - AdWords. While generally being touted as a new feature the format has already... >>

BizReport | Email Marketing November 28, 2008

How to better engage consumers through newsletters

It seems that more dire news about the failing email marketing infrastructure comes up every week. Consumers are deleting without reading, consumers are reporting legitimate email as spam and on and on. A recent study from Marketing Sherpa has some... >>

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