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BizReport | Research archives July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Blogs & Content archives July 16, 2013

News360 launch includes personalized targeting

A new release out today from News360 takes targeting one step further, which should help to drive reader engagement. In an early test both clickthroughs and reader engagement surpassed industry norms. The platform has more than 4 million readers.... >>

BizReport | Blogs & Content archives March 25, 2013

Pew Research: One-third Americans get news online

This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of... >>

BizReport | Mobile Marketing January 13, 2012

USA Today swaps Microsoft Tags for QR Codes

Print newspaper USA Today has announced a tie-up with AT&T to allow scannable barcodes to be featured with the pages of its publication.... >>

BizReport | Blogs & Content archives January 06, 2011

Nielsen: Who's consuming media and how

When it comes to content, advertisers need to know who is watching, reading or listening and how those viewers and readers are engaging. The Nielsen Company has released a new report showing how consumers engaged with media in 2010, which... >>

BizReport | Blogs & Content archives January 05, 2011

Will tablets save the news business?

Tablets, it seems, aren't going to go away quickly. This year, according to eMarketer, 70 million tablet computers are expected to be sold in the US with the bulk of sales going to Apple's iPad. The question is what are... >>

BizReport | Blogs & Content archives February 26, 2010

CEA: Sporting consumers turn online for information

When it comes to news several reports indicate that more consumers are turning to online avenues, either for all of their news content or for supplemental news information. A new sports and technology study from the Consumer Electronics Association (CEA)... >>

BizReport | Blogs & Content archives February 01, 2010

Harris Poll: Only 2 in 5 reading newspapers

It is no secret that offline readership for newspapers continues to drop, but several studies have shown much of the readership has simply switched to online formats. Not so according to a recent Harris Poll. In it researchers state that... >>

BizReport | Blogs & Content archives February 28, 2008

Hearst taps Yahoo! Buzz for content distribution

Content publishers can chalk up a coup for Yahoo. Hearst Magazines Digital Media have tapped into Yahoo! Buzz, a content distribution hub, to serve up their magazine content to users on the web. The Buzz platform allows users to choose... >>