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BizReport | Research archives January 24, 2014

Marketing strategies not hitting the mark

A new study, released this week, reveals that the vast majority of marketers across the globe still failed to get it right during 2013, and are failing to deliver the quantifiable results that their management expect.... >>

BizReport | Social Marketing October 21, 2009

Consumers expect brands to engage via new media

As part of the 2009 Cone Consumer New Media Study, consumers' interactions with brands were explored and it was found that more people than last year believe companies, or brands, should not only have a new media presence, but should... >>

BizReport | Blogs & Content archives February 02, 2009

PEJ tracks blogosphere with New Media Index

In an attempt to monitor the blogosphere and compare it to the realms of traditional media, the Pew Research Center's Project for Excellence in Journalism has launched the New Media Index which will track over 100 million blogs and 250... >>

BizReport | Blogs & Content archives November 24, 2008

Electronics and apparel purchases driven by new media

New media including blogs, videogame ads and product placement, are gaining influence with consumers, particularly among the much-coveted 18-34 age group, but traditional media's influence remains steady.... >>

BizReport | Blogs & Content archives September 04, 2008

How to cash in on the mommy blogger craze

Rich media, specifically blogs, podcasts and video, are a great resource for marketers trying to reach the Mommy Market. According to a recent report from Marketing Sherpa moms, who spend more than $2 trillion each year and control more than... >>

BizReport | Research archives May 30, 2008

BIGresearch: Minorities use more new media

In the US, minorities are leading the way to new media. According to BIGresearch's recent Simultaneous Media Survey, African Americans, Hispanics and Asians are using more new media; they also use new media differently than their Caucasian counterparts. ... >>

BizReport | Trends & Ideas archives June 05, 2007 goes 3D

First there was, then simply, and now there’s Ask 3D as the search engine reinvents itself once again.... >>

BizReport | Trends & Ideas archives March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future.... >>

BizReport | Ecommerce archives November 24, 2006

British Businesses to Increase Online Marketing Investment

Companies throughout Britain are planning to invest more in online advertising as households increasingly use the internet for routine purchases.... >>