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BizReport | Blogs & Content archives September 12, 2016

Expert: Why brands must include negative feedback

How businesses handle negative feedback is increasingly important in the digital space. For example, some shoppers will see brands that include negative as well as positive reviews as more trustworthy, says one expert. ... >>

BizReport | Ecommerce archives January 11, 2012

Negative reviews are effective conversion tools

Don't delete those negative reviews. Believe it or not they're one of your most effective conversion tools, according to new data released by social commerce company Reevoo.... >>

BizReport | Ecommerce archives March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review.... >>

BizReport | Ecommerce archives February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>

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