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BizReport | Mobile Marketing March 26, 2012

Europe: QR Code interaction in outdoor ads way ahead of AR, NFC

Not many Europeans have scanned a QR Code but, as far as new mobile technologies go, awareness of QR Codes in the context of outdoor, or out-of-home (OOH), advertising is way ahead of others.... >>

BizReport | Mobile Marketing July 06, 2011

Global mobile payments to almost triple by 2015

New figures released by Juniper Research show that global mobile payments will almost triple by 2015 thanks to a rise in the number of NFC-enabled devices and the development of mobile wallets.... >>

BizReport | Social Marketing June 01, 2011

All eyes on Oregon as Google Offers goes live

Today's the day that Google begins testing its Offers service that delivers local bargains to smartphone "wallets", starting with a cafe in Portland, Oregon. ... >>

BizReport | Mobile Marketing May 20, 2011

MasterCard: Two-thirds of mobile users ready for payments

Americans are ready and waiting for mobile payment systems, reveals a new survey from MasterCard, with almost two-thirds open to using their mobile device to make payments.... >>

BizReport | Ecommerce archives May 18, 2011

Millions of mobile users in UK ready for NFC

Near-field communication has long been used in parts of Asia but it is yet to be commonplace in the US and UK. However, with NFC devices hitting the UK market soon, new research finds that one in five mobile users... >>