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BizReport | Advertising archives May 16, 2014

Social-mobile ad revenues to outstrip desktop by 2018

Over the past year, social media sites such as Facebook and Twitter have generated dramatic revenue growth and, according to new forecasts, 2014 will see the biggest year-on-year growth in social media ad revenues.... >>

BizReport | Advertising archives March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include... >>

BizReport | Advertising archives February 21, 2014

Platforms offer native, augmented reality ad options

Two new platforms are offering publishers and content providers more options in the ads served within their platforms, which could prove to improve engagement from a reader standpoint.... >>

BizReport | Advertising archives January 17, 2014

Respond's native sponsored headers viewed by 100% of site visitors

A new study into the viewability of native ad platform Respond's sponsored headers reveals that they achieved 100% viewability for brands' ad creative and twice the impact of other ad formats that appear above the publisher's menu.... >>

BizReport | Social Marketing December 18, 2013

Forecast: 77% increase in native social ad revs

By the end of 2013, BIA/Kelsey predicts native social ad revenues will surpass the $2 billion mark - a 77% increase Year over Year (YoY). In fact, that pushes native social ad revenues past social display revenues - social display... >>

BizReport | Advertising archives December 17, 2013

Native advertising - publishers lead the way

A recent survey of professionals working in publishing, PR and advertising agencies found that while almost two-thirds of publishers offer native advertising, only a third of agencies provide it as a service. ... >>

BizReport | Mobile Marketing December 12, 2013

Mobile privacy and brand safety remain top challenges for UK media agencies

A new survey carried out by the Internet Advertising Bureau UK and research agency Work reveals a large number of UK media agencies claim new budgets are being allocated for mobile. ... >>

BizReport | Mobile Marketing July 17, 2013

appnext platform offers native content through mobile, apps

Native advertising is pushing into the mobile gaming space with a new platform called appnext. The platform is a social games network which helps users find new games, serving recommendations in 'natural' breaks. ... >>

BizReport | Advertising archives June 20, 2013

Jivox, vSplash push interactivity with platforms

Two established online platforms are pushing the interactivity boundaries, with native ad content options and actionable data insights.... >>

BizReport | Advertising archives June 07, 2013

Celtra: Rich media mobile ads perform better on Facebook, Twitter

New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. ... >>

BizReport | Advertising archives May 24, 2013

Consumers, like many marketers, don't know what native advertising is

Native advertising - what is it? Marketing professionals have been left scratching their heads, so what on earth do consumers make of the concept of native advertising?... >>

BizReport | Advertising archives March 26, 2013

Video ads: Choice beats interruption

New research from Sharethrough and Nielsen hammers home the message that choice beats interruption when it comes to video advertising.... >>

BizReport | Advertising archives February 11, 2013

How native ads are changing the online space

With more consumers going online from more places, there is a growing demand for content. Ad content, entertainment content and news content are leading the way. Along with a new type of ad - a native ad, which acts as... >>

BizReport | Advertising archives January 07, 2013

How Native ads will change 2013 business

Native advertising is getting more buzz as brands look for better ways to engage. Native advertising, in a nutshell, is content that contains a branded message and integrates with websites indigenous news feeds/streams. This kind of advertising helps to create... >>

BizReport | Advertising archives December 26, 2012

Evolve Media launches native ad program

A new program in the native ad space will give brands additional options as Q1 2013 advertising campaigns are finalized. Called INgage, the ad product from Evolve Media Corporation offers semantically maps website content and then creates custom content modules... >>

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