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BizReport | Advertising archives September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. ... >>

BizReport | Advertising archives April 12, 2016

63% of mobile display ads will be native by 2020

New research conducted by global business analysts IHS, commissioned by Facebook's Audience Network, reveals native advertising's impressive growth and how today's most successful mobile marketers have already made the switch.... >>

BizReport | Advertising archives January 07, 2016

Forecast: Video, Native to push mobile

Over the next year video and native will begin to take over the mobile ad space. That according to a new Trusted Media Brands survey which indicates only about 45% of brands plan to utilize mobile display over the next... >>

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