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BizReport | Advertising July 17, 2017

MediaRadar: Programmatic purchases down, native up

Brand safety concerns have led to a significant drop in the purchase of programmatic ads, according to a new report from MediaRadar. ... >>

BizReport | Advertising July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending... >>

BizReport | Advertising December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: ... >>

BizReport | Advertising January 18, 2016

ASA rules BuzzFeed/Dylon native advertising deceptive

The UK's Advertising Standards Authority has pulled up BuzzFeed on native advertising that they felt was deceptive. ... >>

BizReport | Advertising January 06, 2016

IAB expresses concern that FTC native advertising guidelines may 'stifle innovation'

The new FTC guidelines aim to ensure consumers are not deceived by native advertising, but the Interactive Advertising Bureau believes they might stifle innovation. ... >>

BizReport | Advertising January 05, 2016

FTC lays down rules for native advertising

Getting around the increasing number of ad blockers is just one reason why native advertising has become a popular alternative to traditional formats, but the FTC is cracking down on those who might seek to disguise ads as content. ... >>

BizReport | Advertising June 22, 2015

Consumers hate sponsored content but realize it is how they get free news

According to a new report from Reuters, it is not at all surprising that publishers are turning to native advertising and sponsored content in the face of increased use of ad blocking technology. But, what do consumers think of the... >>

BizReport | Advertising June 11, 2015

FTC warns publishers of their liability for deceptive native advertising

The Federal Trade Commission is concerned that, with the rise of native advertising, publishers are misleading consumers by serving up native ads but not labeling them as such. ... >>

BizReport | Advertising May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? ... >>

BizReport | Advertising April 08, 2015

Expert: Why brands must consider native programmatic

Over the next three years native programmatic advertising is expected to skyrocket, with some predicting the category will reach at least $5 billion in spending by 2018. Which is why one expert believes brands need to take a harder look... >>

BizReport | Advertising March 31, 2015

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better... >>

BizReport | Advertising March 30, 2015

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates.... >>

BizReport | Blogs & Content March 18, 2015

Millennials do not care if content is paid-for as long as it is good

According to new research, Millennials do not care if information they glean comes from native ads. They are aware of the terms online marketers and publishers use and as long as the content appeals they do not care what format... >>

BizReport | Advertising March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. ... >>

BizReport | Trends & Ideas February 24, 2015

Growth of native advertising in 2014

Native advertising, a practice of integrating a specific ad format that blends in with publisher´s editorial environment, continues to boom. According to the new native advertising data report from MediaRadar the popularity of native advertising increased dramatically in the second... >>

BizReport | Advertising February 17, 2015

Top 3 tips to improve native, programmatic strategies

There are so many options for advertisers in the online space, that many take a disparate approach. A little social, some display, email on holidays. Others only look to the new - video, native. Some always want to control budgets... >>

BizReport | Advertising February 16, 2015

How native, programmatic are complimentary

Seven weeks into the New Year, how is your online ad strategy faring? One expert identifies early trends in the online ad space and also offers insight into what brands need to do to ensure their ad choices work together... >>

BizReport | Advertising February 10, 2015

IAB: 'Visual cues' must distinguish native advertising from editorial content

The Internet Advertising Bureau has released a new set of guidelines to make it easier for consumers to distinguish native advertising from editorial content. ... >>

BizReport | Advertising February 06, 2015

Mobile traffic exploding, native video fund launched

Opera Mediaworks has launched the Native Video Fund. Brands like Adidas, General Motors, Lenovo and Walt Disney Studios have signed on to support the fund, which offers financial backing to create mobile video campaigns for premium, in-app native video. ... >>

BizReport | Advertising January 09, 2015

Expert: Look for native, social ads to skyrocket this year

Look for native and social advertising formats to see significant growth in 2015. That is the word from one expert, who also believes the amount of monetizable ad inventory will go down. Here's what brands and look for in 2015:... >>

BizReport | Advertising November 19, 2014

Expert: Native ads are under fire

The online ad space is changing faster than ever. There are mobile and social options, traditional banners, ad networks and now native advertising options that have been shown to increase engagement by boosting relevance.... >>

BizReport | Advertising November 05, 2014

Ad RoundUp: Experience key for platform offerings

Everyone is talking about the customer experience, for both ecommerce and advertising. Three releases into the online space take experience to heart.... >>

BizReport | Advertising September 11, 2014

Unruly launches new video ad format for 'truly native' experience

A new ad format has been launched by Unruly that allows brand content to dynamically adapt to the layout around it creating a 'truly native' experience.... >>

BizReport | Blogs & Content August 08, 2014

Consumer trust in branded content on a par with editorial

Do consumers trust branded content more, or less, than they trust content from brands? According to Vibrant Media's latest research, there is not a lot in it. ... >>

BizReport | Advertising May 16, 2014

Social-mobile ad revenues to outstrip desktop by 2018

Over the past year, social media sites such as Facebook and Twitter have generated dramatic revenue growth and, according to new forecasts, 2014 will see the biggest year-on-year growth in social media ad revenues.... >>

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