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BizReport | Ecommerce archives July 09, 2014

Digital Shopper Study: 82% research, 55% buy from digital devices

People aren't just buy more online, they're researching. According to new data out from the e-tailing group, comScore and UPS most digital shoppers (82%) are now researching purchases online while 55% are buying online.... >>

BizReport | Ecommerce archives June 16, 2014

Survey: Retailers find cross device opps a challenge

Consumer data is making targeting and retargeting customers simpler for many retailers, but there are still challenges. Chief among them: the wealth of data. According to a new myThings survey retailers are succeeding with some data usage like retargeting, but... >>

BizReport | Ecommerce archives January 24, 2014

Study: Retargeting + Mobile = Ecommerce success

Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther.... >>

BizReport | Advertising archives June 14, 2013

Enhanced data, engagement behind 3 new releases

This week Ooma, myThings and Acquisio have announced new partnerships and integrations set to give online businesses great reach across their customer spectrum.... >>

BizReport | Ecommerce archives October 12, 2010

Retargeter myThings offers adaptive banners

A new offering from personalized retargeting ad firm myThings may help brands looking for a global audience connect with that audience. The Adaptive Banner Technology offering helps brands to personalize ads based on prior shopping experience and gives brands a... >>