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BizReport | Trends & Ideas archives September 05, 2012

Shift to multi-screening demands consistent marketing, branding across devices

A major new study from Google highlights the importance of a consistent marketing message across multiple channels, from television to mobile to email, to complement the increase in multi-screening. ... >>

BizReport | Advertising archives April 18, 2012

Cross-screen viewing increases purchase intent

Cross-screen viewing can increase purchase intent by up to 72%, reveals a new study by Nielsen for video ad network AdColony.... >>

BizReport | Mobile Marketing February 09, 2012

Ad recall and propensity to purchase higher among tablet users

A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too.... >>