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BizReport | Advertising September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find... >>

BizReport | Advertising April 29, 2015

Top 3 tips for a solid B2B, multi-channel strategy

According to several experts multi-channel is the wave of the future for brands, but only if the strategy is solid. nChannel has released their top strategies for B2B brands to capitalize on this trend. ... >>

BizReport | Advertising October 29, 2014

Top 3 tips to improve multichannel strategy

Nearly three-quarters of consumers say they 'expect' to see in-store products on websites and about half say they want to be able to buy a product online and then immediately come to the store to pick it up according to... >>

BizReport | Trends & Ideas September 05, 2012

Shift to multi-screening demands consistent marketing, branding across devices

A major new study from Google highlights the importance of a consistent marketing message across multiple channels, from television to mobile to email, to complement the increase in multi-screening. ... >>

BizReport | Email Marketing September 04, 2012

Brands face challenge to get consumers sharing data across multiple channels

More than eight out of ten consumers in the UK are happy to share their personal details with brands across a single channel, but that willingness drops considerably as the number of channels increases.... >>

BizReport | Mobile Marketing July 24, 2012

Adyen: iPad leads mobile payment market

New data, eight months in the making, has been released by multichannel payment solution provider Adyen. It shows that the worldwide share of all mobile transactions has more than doubled over the past 8 months with the iPad leading the... >>

BizReport | Internet June 12, 2012

Dual channel donors most valuable to non-profits

The Internet has provided fundraisers with new opportunities to engage with donors and boost donations. New research from non-profit constituent engagement solutions provider, Convio, reveals that those who donate on- and offline are the most valuable. ... >>

BizReport | Ecommerce June 05, 2012

Brits make a third of all purchases online

What percentage of your purchases do you make online? In Europe, British consumers make the highest proportion of their overall purchases on the Internet. ... >>

BizReport | Ecommerce June 01, 2012

UK: Click-and-collect service provided by just 44% of top 50 retailers

Retailers in the UK are missing out on sales opportunities because less than half provide consumers with a click-and-collect shopping option, according to a new report from the IVIS Group.... >>

BizReport | Loyalty Marketing May 28, 2012

Just 16% reap business benefits of single customer view

While 72% of businesses in the UK know using customer data will improve business and customer satisfaction, just 16% have a true single customer view (SCV) in place, according to a new survey by Experian. ... >>

BizReport | Ecommerce January 19, 2012

Research: Tablet users spend more, convert more than smartphone users

Tablet users are spending more via e-commerce websites than their smartphone and PC using counterparts, according to a new report from Adobe Systems, and retailers should take steps to identify these segments and target them directly.... >>

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