RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

5 Tag Results

Pagination:

5 result(s) displayed (1 - 5):

BizReport | Mobile Marketing June 04, 2014

FIFA World Cup 2014 multi-screen viewing to increase

The FIFA World Cup kicks off in Brazil next week and the world's eyes will be watching - via multiple digital devices. Marketers and advertisers have a huge opportunity to get their messages in front of millions, and a recent... >>

BizReport | Advertising March 19, 2014

Television remains dominant screen in UK

The AdReaction study from Millward Brown reveals that despite having the highest smartphone penetration of 30 countries surveyed Brits spend a third of their screen time watching the television. ... >>

BizReport | Mobile Marketing October 22, 2013

Mobile, not TV, considered 'first screen' among half of 18-34 age group

New research has revealed that, among younger demographics, the television is taking a back seat to mobile. M-commerce platform Weve reveals that almost half of younger mobile users now consider the smaller of the two screens to be their 'first... >>

BizReport | Advertising October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

Pagination: