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BizReport | Advertising archives April 04, 2016

How to succeed at multi-channel marketing

One of the biggest buzzwords to come out of the past two years is multi-channel - bigger than multi-screen, being multi-channel means a brand can reach consumers wherever they 'live' online. One expert offers advice for brands to succeed with... >>

BizReport | Ecommerce archives January 16, 2014

FourSquare has insignificant impact on consumer spending

Social media engagement with a brand affects consumer spending levels, according to new research from consulting, technology and outsourcing specialists Infosys, but that's not the case with FourSquare. ... >>

BizReport | Mobile Marketing October 15, 2013

Multi-device use for vehicle purchases on the rise

The rapid adoption of mobile devices will drive up the number of consumers using multiple devices to shop for a vehicle. According to AutoTrader.com, over half of consumers will use multiple devices in their search and purchase of a vehicle... >>

BizReport | Ecommerce archives October 01, 2013

IBM Tealeaf survey reveals how businesses connect the physical with the digital

What is the most-used method used by businesses to integrate the physical and digital worlds? And why is enabling a seamless experience across channels so important to businesses today? The answers can be found in a mini whitepaper released today... >>

BizReport | Ecommerce archives September 06, 2011

GSI Commerce: Nearly half of consumers prefer to shop online for clothing

Online stores have come a long way in the past decade or so. Today's shoppers have more choice and better tools with which to make informed decisions. No wonder then that recent research found almost half of UK adults now... >>

BizReport | Mobile Marketing August 17, 2010

Mobile marketers prefer mobile websites to apps

Despite the hype surrounding mobile apps, the vast majority of businesses in North America view mobile-optimized websites as the way forward, according to a new survey from Adobe.... >>

BizReport | Advertising archives October 23, 2008

How to effectively mix online and offline ads to drive campaigns

Mixing online and offline venues has been a growing trend for many marketers. The problem is blending offline with online effectively enough to justify a possibly larger ad spend than if only online or only offline were involved. A new... >>

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