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BizReport | Mobile Marketing June 14, 2012

Hipcricket, Screenvision put movie-goers in the interactive seat

A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information.... >>

BizReport | Research archives August 15, 2011

Movie makers may want to pay more attention to mobile, Hispanic demos

Summer is winding down in the US, and so is the blockbuster movie season. But, as Hollywood looks ahead to the holiday season, ad-makers may want to push to target more of the Hispanic and mobile demographics. According to a... >>

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