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BizReport | Ecommerce archives January 08, 2014

Asda: Grandmothers head online to manage household budgets

The latest Mumdex Report from British supermarket chain Asda reveals that mums of all ages are now using technology to manage the household budget and make money stretch as far as possible. ... >>

BizReport | Social Marketing May 10, 2013

Online 'thumbs up' crucial to moms' purchasing decisions

Parenting and retail brands need to keep a close eye on what's being said in online social circles, as many moms in the UK rely on blogs, reviews, and social chatter to help make purchase decisions. ... >>

BizReport | Ecommerce archives April 30, 2013

Mobile is mommy's little helper

A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. ... >>

BizReport | Blogs & Content archives March 09, 2012

Women driving blogging

It's International Women's Day and what better way to highlight the cause than to report on new figures released today by NM Incite that show women are driving online blogging.... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Social Marketing April 28, 2011

More Moms turn to email than Facebook for sharing/learning

Social networking sites are very popular among moms, but email still plays a dominant role in how they learn and share knowledge, according to a new survey by Lucid Marketing. ... >>

BizReport | Ecommerce archives December 15, 2010

Over 60% of mothers head online to shop for groceries

If you had the choice of your child having a tantrum in the aisle of a packed supermarket, or in the lounge of your home, I'm betting you'd choose the latter. It's not surprising, therefore, that mothers are taking the... >>

BizReport | Internet November 03, 2010

Disney: Moms spend 24 hours per week online

The extent to which Moms rely on technology and the Internet to organize their lives and that of their family has been illustrated by a new study from Disney Online.... >>

BizReport | Internet September 23, 2010

Gen Y moms talk to family via technology

A recent poll of mothers with at least one child at home has found that less than half of communication with other household members is in person. This is due, in part, to their busy schedules but also demonstrates that... >>

BizReport | Trends & Ideas archives September 21, 2010

Neuromarketing and the Mommy Brain

The significant changes in a woman's brain that take place during pregnancy should be better understood by marketers, says a neuromarketing expert. Small changes in marketing elements on packaging and in commercial messages can win over this segment of society... >>

BizReport | Ecommerce archives February 11, 2010

Influence of video reviews growing among online moms

Research has shown that consumers put more trust in what other consumers have to say about a product or service than the spiel dished out by advertisers and manufacturers. Online video review website, EXPO, found that moms are no different... >>

BizReport | Search Marketing December 10, 2009

Moms consider Google their BFF

Recent research by Google has found that some moms are so attached to searching on Google that they consider the search engine behemoth to be a part of the family or their BFF. In fact, some went so far as... >>

BizReport | Blogs & Content archives November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Blogs & Content archives October 20, 2008

Mom Central: Mom Bloggers powerful yet maverick

There's a powerful force moving among online blogs, a group with the ability to influence others and build strong brand awareness. Who are they? They are Mom Bloggers and Mom Central Consulting has just released the results of a survey... >>

BizReport | Viral Marketing April 22, 2008

Study: Moms are word of mouth champions

New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues.... >>

BizReport | Advertising archives January 09, 2008

Niche ad network bursts onto the scene

A new ad network, targeting mothers, has been launched to give marketers better access to high quality websites devoted to the needs of women with children. ... >>

BizReport | Research archives July 03, 2007

What do moms really, really think?

Are you trying to fathom out what moms really think? If so, MarketTools’ new market research solution could be just what you’re looking for.... >>