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BizReport | February 25, 2016

Mobile users demand more relevant and creative ads

Consumers believe brands need to get a lot more creative and relevant with their mobile advertising, according to a new study from adtech firm Quantcast. ... >>

BizReport | Advertising February 24, 2016

Native ads to dominate display ad spending by 2020

Native ads will account for the lion's share of display media bought across Europe by 2020, according to a new study released by Yahoo and Enders Analysis. ... >>

BizReport | Advertising February 23, 2016

Three's network-wide ad blocking and the IAB's response

Mobile company Three has announced it will introduce ad blocking across both its UK and Italian networks and the Internet Advertising Bureau is not happy about it.... >>

BizReport | Social Marketing February 18, 2016

Facebook opens up Instant Articles to publishers great and small

A year on from Facebook's limited launch of Instant Articles the social network has announced it is throwing open the doors to publishers great and small. ... >>

BizReport | Mobile Marketing February 17, 2016

2017 will see smartphones oust tablets as dominant mobile shopping tool

The days of tablet dominance in mobile commerce are almost over, according to new research from eMarketer. ... >>

BizReport | Research February 12, 2016

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau.... >>

BizReport | Email Marketing February 12, 2016

Less than one-third of emails opened on desktop last year

Less than a third of email was opened on desktop in 2015, according to the latest full-year version of Movable Ink's U.S. Consumer Device Preference report. ... >>

BizReport | Mobile Marketing February 11, 2016

Mobile app shoppers generate more revenue than mobile website and desktop shoppers

New data from ecommerce cloud platform Poq reveals that those shopping via a mobile app generate a lot more revenue for retailers than those shopping from mobile websites or desktop.... >>

BizReport | Mobile Marketing February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. ... >>

BizReport | Mobile Marketing February 10, 2016

Retail: In-app purchases increasing as a percentage of digital sales

A recent report from Urban Airship reveals that retail is leading the way in mobile commerce with half saying half their sales now come from mobile devices. ... >>

BizReport | Loyalty Marketing February 09, 2016

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. ... >>

BizReport | Mobile Marketing February 09, 2016

Laptops more popular than mobile for travel research

While mobile use appears to be dominating consumer behavior, new research from RhythmOne reveals that, when it comes to travel research and purchasing, laptops are the most-used device.... >>

BizReport | Search Marketing February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. ... >>

BizReport | Mobile Marketing February 04, 2016

Accenture: Shoppers' mobile expectations not being met

More shoppers are demanding more retail services via mobile, yet retailers are failing to meet these expectations, according to new research from Accenture. ... >>

BizReport | Mobile Marketing February 03, 2016

Research reveals differences in transport, travel preferences between iOS and Android users

Analysis of searches made on UK mobile search engine Gopili reveals key differences in the travel and transport preferences between iOS and Android users. ... >>

BizReport | Advertising February 03, 2016

Mobile users show no love for accidentally clicked ads

It appears that ads are still getting in the way of mobile users, with six in ten respondents to a survey by location-based mobile platform Retale admitting that most of their clicks on banners ads when using a smartphone are... >>

BizReport | Mobile Marketing February 02, 2016

Mobile boosting profits for Facebook

Facebook has announced another quarter of revenue and profit growth and they can thank mobile ads for the success.... >>

BizReport | Mobile Marketing January 29, 2016

Mobile app serving up success for McDonald's

While fast-food giant McDonald's may have been slow to serve up a mobile coupon app, it appears that their offering has proved a recipe for success.... >>

BizReport | Ecommerce January 29, 2016

Two-thirds of visits to retail websites in UK from mobile

Last year, almost two-thirds of visits to online retail websites in the UK came from mobile phones, according to new data released by SimilarWeb.... >>

BizReport | Mobile Marketing January 27, 2016

65% redeem mobile coupons within 5 minutes

A new State of the Mobile Coupon Industry report fro Koupon Media reveals the growing use of mobile coupons, focusing on redemption patterns for convenience stores. ... >>

BizReport | Trends & Ideas January 27, 2016

Contactless payments the 'new normal' in UK

Might the U.K. become a cashless society within the next few years? At the rate of growth of contactless payments witnessed in 2015 by payment products provider Visa that answer could well be 'yes'. ... >>

BizReport | Mobile Marketing January 26, 2016

Quarter of mobile app users require in-app support

Is in-app customer support needed? According to extensive research by a team of data scientists, the answer is a resounding 'yes'. ... >>

BizReport | Mobile Marketing January 26, 2016

Half of consumers want clicks on mobile ads to take them to a coupon

A new report from mobile marketing firm Vibes reveals the substantial opportunities retailers and brands now have to drive million-dollar ROI through the use of mobile coupon, loyalty and messaging programs. ... >>

BizReport | Mobile Marketing January 26, 2016

International mobile browsing on UK retail sites rises significantly

Retailers in the UK experienced a significant rise in the number of people visiting their websites via smartphone from overseas, according to new figures released by the British Retail Consortium and Google. ... >>

BizReport | Mobile Marketing January 22, 2016

SMBs not keeping up with mobile-savvy customers

Millions of small businesses across the U.S. are not keeping up with their mobile-savvy customers and prospects, according to new data released by Buzzboard.... >>

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