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BizReport | Mobile Marketing July 08, 2016

Mobile app analytics - Amazon catching up to Google

A new report from business software review platform G2 Crowd reveals who is the best for mobile app analytics software.... >>

BizReport | Ecommerce July 07, 2016

Parents of children entering freshman year excel in back to school shopping via mobile

Parents plan to do more of their back to school shopping via mobile, according to new research released by The Rubicon Project, particularly parents of children entering freshman year at college.... >>

BizReport | Ecommerce July 06, 2016

Desktops not down and out when it comes to ecommerce

While much is made of mobile increasingly being the platform of choice via which to shop, new research from Signal suggests that retailers should not be writing off traditional channels such as desktops and in-store as they turn their attention... >>

BizReport | Mobile Marketing July 04, 2016

Mobile users embrace SMS, chat bots to 'talk' with businesses

The majority of consumers now use their smartphones to talk with businesses, according to new research findings released by global trade body Mobile Ecosystem Forum (MEF), albeit via chat apps and SMS. ... >>

BizReport | Mobile Marketing July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases.... >>

BizReport | Ecommerce June 24, 2016

Consumer satisfaction with mobile commerce falling

Despite mobile becoming an increasingly important part of ecommerce, new research has found that consumer satisfaction with the mobile experience has fallen over the past two years.... >>

BizReport | Mobile Marketing June 23, 2016

Travelers prefer to make bookings on mobile device

Research into mobile travelers' path to purchase reveals that ads with special offers and emails are the top triggers to get them from researching to booking. ... >>

BizReport | Advertising June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. ... >>

BizReport | Advertising June 13, 2016

2017 will see Internet advertising overtake broadcast TV for the first time

According to PricewaterhouseCooper's latest outlook report, Internet advertising will overtake broadcast advertising in the U.S. within the next year.... >>

BizReport | Mobile Marketing June 10, 2016

Survey uncovers new mobile shopping audience - the Mobile Reliants

New research not only sheds light on in-store mobile behaviors, but also pinpoints the highest-value audience that retailers should cater to with advanced mobile in-store shopping tools.... >>

BizReport | Social Marketing June 09, 2016

84% of all sharing is happening on Dark Social

More and more content is being shared outside of public social networks, according to new data released by marketing tech firm RadiumOne, and this sharing behavior is a challenge to brands.... >>

BizReport | Mobile Marketing June 09, 2016

Mobile to fulfil major roles in Euro 2016

Smartphones will be playing a major role among those following the Euro 2016 football championships being hosted in France. As well as being a second-screen, they will also play a role in alerting those attending matches about potential terrorist attacks.... >>

BizReport | Mobile Marketing June 06, 2016

App users spend more on in-app purchases than upfront payment

Once an app has proved it value, consumers will find it easier to spend on in-app transactions, and spend more on those transactions than on upfront app payments, reveals a new survey.... >>

BizReport | Trends & Ideas June 03, 2016

Survey reveals real opportunity in developing games for the over-50s

Games developers need to address the very real opportunity of developing games for the over-50s demographic, according to the results of a survey conducted by GfK on behalf of the ESA and AARP. ... >>

BizReport | Mobile Marketing June 02, 2016

UK: Women spend half their Internet time on a smartphone

Women spend more of their Internet time on smartphones than men, according to a new study released by UKOM based on comScore data. ... >>

BizReport | Mobile Marketing May 18, 2016

Online and mobile banking helps youngsters to save

Online and mobile banking tools are helping youngsters save money, according to new research released by Halifax Savings. ... >>

BizReport | Mobile Marketing May 12, 2016

Erosion of spare personal time driving growth in on-demand apps

New survey findings from equity crowdfunding platform Seedrs points to the erosion of spare personal time as the driver behind the growth in development of on-demand apps.... >>

BizReport | Mobile Marketing May 12, 2016

Mobile banking users in UK overwhelmingly happy with service

New data from Juniper Research reveals that mobile bankers in the UK and US are, on the whole, happy with the service they are getting from their banks. However, the data also serves as a warning to banks that bad... >>

BizReport | Mobile Marketing May 11, 2016

83% open retailer emails during morning commute

Bleary eyed and hugging coffee they might be, but the best time for retailers to reach consumers by email is during their morning commute, according to a new study from retail marketing agency Leapfrogg. ... >>

BizReport | Blogs & Content May 09, 2016

Consumers more engaged with branded content on smartphones

A new report from tech platform provider Polar reveals that consumers are spending more time engaging with branded content on their smartphones that on desktops or tablets. ... >>

BizReport | Mobile Marketing May 06, 2016

Consumers have already started back-to-school shopping

Too early for back-to-school marketing? No, concludes perhaps the first study for this year's school year. ... >>

BizReport | Ecommerce May 05, 2016

iPhone replaces iPad as ecommerce device of choice

iPhones have overtaken iPads in ecommerce transactions in the UK, according to new research from Criteo. ... >>

BizReport | Advertising May 02, 2016

Mobile drives fastest UK digital ad growth rate in 7 years

The Advertising Association/Warc Expenditure Report is out and it reveals, perhaps unsurprisingly, that Internet ad spend growth was mainly driven by mobile. ... >>

BizReport | Advertising April 27, 2016

Google's new YouTube video ad format short but unskippable

Starting in May, a new ad format will hit YouTube videos - an ad format that is not skippable and last just six seconds. ... >>

BizReport | Search Marketing April 21, 2016

What..? Which..? Mobile search queries in UK rise 20% YoY

The number of queries being searched on a mobile device is growing 20% YoY, according to new consumer insights from Bing Ads. ... >>

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