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BizReport | Mobile Marketing December 19, 2016

OTT services yet to exploit potential of out of home mobile viewing

OTT viewing in the UK is more of an in-home entertainment than a mobile experience, according to new research released by market research and user experience firm GfK. ... >>

BizReport | Mobile Marketing December 19, 2016

Mobile key to engaging 'fitness buffs'

Marketers looking to target 'fitness buffs' should pay attention to new research released by Hitwise, a Connexity company. ... >>

BizReport | Advertising December 15, 2016

Mobile more accurate than desktop when targeting narrower audiences

Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. ... >>

BizReport | Research December 15, 2016

200+ mobile apps, websites found to be leaking personally identifiable information

More than 200 mobile websites and apps have been found to be leaking personally identifiable information, according to a recent study from Wandera. ... >>

BizReport | Mobile Marketing December 14, 2016

Mobile is, quite literally, the key to the future of hotel booking

The use of mobile apps in travel planning and right through the duration of a trip is increasingly important to travelers. Hotels.com is launching a new app feature that will take this one step further, and allow travelers to unlock... >>

BizReport | Advertising December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. ... >>

BizReport | Loyalty Marketing December 12, 2016

British shoppers have the most loyalty cards, but least likely to use them

Research from Nielsen and Veoo reveals that, while British shoppers have more loyalty cards than most, they use them less, even via mobile. ... >>

BizReport | Ecommerce December 08, 2016

Top place for UK mobile shoppers is in bed

More proof that British shoppers are dedicated users of mobile devices for shopping comes from new research from digital analytics firm, Catchpoint. ... >>

BizReport | Mobile Marketing December 07, 2016

'Beacosystem' driving billions of dollars in sales

Nearly all mobile owners use their device while in-store and, suggests research from beacon platform inMarket, while beacons are not yet present in large numbers of retail outlets where they are being used they are making their presence felt by... >>

BizReport | Trends & Ideas December 06, 2016

Amazon develops game-changing grocery store

If you did not know any better, walking into a store, picking up a few items, and walking out without heading to a check-out might look like shoplifting. However, in planned new Amazon Go stores it's all about technology. ... >>

BizReport | Ecommerce December 06, 2016

Mobile ecoupons to drive significant rise in redemption rates

Juniper Research has released a new report on ecoupons which forecasts that redemptions are set to rise significantly in the next few years, especially via mobile. ... >>

BizReport | Mobile Marketing December 05, 2016

Christmas Day the busiest for mobile

Christmas day is when mobile phones are used more than at any other time of the year, according to new research from Criteo, with two out of three transactions completed on a smartphone in between unwrapping presents and eating turkey.... >>

BizReport | Email Marketing December 01, 2016

Surveys reveal email still going strong

Fluent's second annual Inbox Report suggests that Americans are more addicted to email today than ever before. ... >>

BizReport | Loyalty Marketing December 01, 2016

UK lags US in mobile loyalty card use

A new survey reveals that the UK lags the US when it comes to integrating loyalty schemes with mobile phones.... >>

BizReport | Mobile Marketing November 30, 2016

Black Friday: Cart abandonment highest on mobile

New statistics published by Barilliance reveal that cart abandonment rates during the Black Friday and Cyber Monday period were highest on mobile. ... >>

BizReport | Mobile Marketing November 30, 2016

New mobile milestone reached on Black Friday

New data from Adobe Marketing Cloud reveals that Black Friday 2016 has seen mobile revenue reach new heights. ... >>

BizReport | Advertising November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. ... >>

BizReport | Ecommerce November 24, 2016

Lack of guest checkout and slow load times costing top UK retailers billions

Nearly all of the top 50 retailers in the UK have mobile-friendly websites but, according to new research from online retailing specialists Summit, slow load times and a lack of guest checkouts are costing them billions. ... >>

BizReport | Ecommerce November 17, 2016

Survey highlights importance of mobile commerce for gift cards

More research points to the popularity of gift cards. According to a new survey from Blackhawk Network, more than 8 in 10 Americans say that up to half of their holiday shopping this year will be gift cards. ... >>

BizReport | Mobile Marketing November 03, 2016

Mums rely on mobile for holiday shopping

Mothers on both sides of the Atlantic increasingly turn to their mobile device to help them save time looking for new holiday shopping ideas, according to new research from Sharethrough.... >>

BizReport | Trends & Ideas November 02, 2016

Facebook Messenger most-installed messaging app, WhatsApp most-used

As messaging apps become increasingly popular, new research from MetrixLab reveals their impact on users' behavior and attitudes towards advertising. ... >>

BizReport | Mobile Marketing October 31, 2016

75% of Internet use in 2017 will be via mobile

Internet use via mobile devices will increase slightly next year, according to new research released by media buying agency Zenith.... >>

BizReport | Mobile Marketing October 28, 2016

Meet the mobile experts - the Mobile Prodigies

New research from Verve redefines Millennials and Generation Z into one expert mobile demographic and reveals just how much value they put on their mobile devices. ... >>

BizReport | Ecommerce October 28, 2016

2016 festive shopping season will be longer, busier, and break records

Adobe predicts that this festive shopping season will be longer, busier and break some records. ... >>

BizReport | Trends & Ideas October 27, 2016

Cash, and wallets, soon to be things of the past?

The popularity of contactless card payments and online shopping in the UK means that half of the population now carry very little in cash, according to new research released by Mastercard.... >>

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