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BizReport | Mobile Marketing May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. ... >>

BizReport | Advertising archives May 08, 2017

Mobile ad spend growth behind declining ad viewability levels

The growth in mobile advertising spend is contributing to a decline in ad viewability levels in the UK, according to new research from ad verification firm, Meetrics. ... >>

BizReport | Trends & Ideas archives May 04, 2017

Biometric authentication drivers higher trust among mobile banking customers

New research from biotechnology security firm EyeVerify reveals that consumers are onboard with biometrics and, by embracing such authentication methods, brands can grow consumer trust, engagement, and loyalty. ... >>

BizReport | Ecommerce archives May 02, 2017

Don't forget sleepy mobile shoppers, warns research

Warning: Many of your mobile shoppers may well be drowsy, so make sure your checkout process takes this into consideration. At least, that's the take out I got from PCA Predict's recent research into UK mobile use. ... >>

BizReport | Ecommerce archives May 01, 2017

Consumers drawn to online retailers' brick-and-mortar stores by in-store tech

Today's shopper wants technology to play a role in-store, as indicted by new research from cell phone charging station firm, ChargeItSpot. ... >>

BizReport | Advertising archives May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Advertising archives April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

BizReport | Ecommerce archives April 21, 2017

With rise of connected Gen Y, retailers must be fit for the future

The rise of the Gen Y shopper, mass adoption of smartphones and advances in technology mean that the path purchase is well trodden by connected shoppers, says Savvy in a report that warns retailers and brands to keep up. ... >>

BizReport | Trends & Ideas archives April 20, 2017

Apple Pay adoption and use continues to wane

Is the novelty of Apple Pay fading? Recent data from PYMNTS.com shows both adoption and use of the mobile payment feature have decreased in the past year. ... >>

BizReport | Ecommerce archives April 20, 2017

Half of consumers prefer post-purchase comms via mobile

Product registration has always been an efficient and popular way for brands to identify and onboard customers post-purchase but, to keep up with the times and the connected consumer, brands should consider mobile as the channel for post-purchase communication.... >>

BizReport | Mobile Marketing April 12, 2017

74% of shoppers will share personal data over free in-store wifi

It is well known that consumers are more likely to share basic personal data if they are rewarded and new research from Hughes Europe shows that it's just as true for in-store shoppers on mobile. ... >>

BizReport | Advertising archives April 12, 2017

IAB UK: Mobile video is fastest-growing ad format

The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years. ... >>

BizReport | Research archives April 12, 2017

GenZ glued to mobile video

Teenagers in the U.S. spend at least three hours a day watching video on their mobile devices, according to a recent 'Think with Google' survey. ... >>

BizReport | Ecommerce archives April 11, 2017

Apple Pay contactless user numbers to double in 2017

Plastic card payment continues to dominate the contactless payment market but, according to Juniper Research, the growth in mobile and wearables payments will be significant over the next few years. ... >>

BizReport | Mobile Marketing April 07, 2017

Check out this mobile brand campaign checklist

Using insight from a norms database of over 200 mobile brand effectiveness studies, a new report reveals the ten key elements marketers should consider for mobile creative best practice. ... >>

BizReport | April 06, 2017

Data reveals significant global rise in demand for audience data

Based on its view of the global market, Eyeota's second Annual Index Report found a 66% overall increase in the use of audience data for digital ad campaigns. ... >>

BizReport | Mobile Marketing April 05, 2017

U.K. in-store mobile experience lags behind U.S.

A new report from mobile solutions firm DMI reveals that the U.K. is way behind the U.S. and Europe when it comes to providing in-store mobile users with the experience they demand. ... >>

BizReport | Internet April 04, 2017

End of an era: Android overtakes Windows as most popular OS for Internet net

Google's mobile operating system, Android, has topped Windows to become the most popular operating system for Internet usage. ... >>

BizReport | Social Marketing April 03, 2017

Mobile-First consumers more receptive to brand messaging on social media

New research from digital agency, Fetch, reveals that the more time and frequency with which consumers access social media on a mobile device, the more receptive they become to brand messaging on that channel. ... >>

BizReport | Mobile Marketing March 30, 2017

Smartphone users highly receptive to new and emerging mobile technologies

While most consumers are happy to talk with a chatbot, many have yet to have engaged with one, according to a new report from mobile engagement firm, Vibes. ... >>

BizReport | Mobile Marketing March 28, 2017

Shoppers want more in-store tech

Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand. ... >>

BizReport | Advertising archives March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Advertising archives March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on... >>

BizReport | Mobile Marketing March 07, 2017

SMBs switch focus for mobile app creation

The number of small and medium-sized businesses with a mobile app is set to increase significantly this year, according to a new survey from research firm Clutch. ... >>

BizReport | Ecommerce archives March 07, 2017

OTA mobile traffic outpaces desktop in UK and Italy

With smartphones now the primary device for accessing the Internet in the UK, it comes as now surprise to learn that European online travel agent eDreams ODIGEO reports more of its traffic coming from mobile than desktop. ... >>

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