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BizReport | Mobile Marketing January 31, 2014

Survey reveals the app activities of Super Bowl viewers

A Super Bowl second screen survey reveals that those watching the game will also be watching their mobile devices as they use social media, games and weather apps. ... >>

BizReport | Advertising archives January 24, 2014

Consumers skipping stores for Valentine's Day gifts

More than half of consumers will shun stores in preference of buying their Valentine's Day gifts online this year, according to the results of a new survey from Adroit Digital.... >>

BizReport | Research archives January 24, 2014

Marketing strategies not hitting the mark

A new study, released this week, reveals that the vast majority of marketers across the globe still failed to get it right during 2013, and are failing to deliver the quantifiable results that their management expect.... >>

BizReport | Mobile Marketing January 22, 2014

Half of British holidaymakers don't trust mobile apps

British holidaymakers don't put much faith in mobile apps for booking accommodation and travel, according to a recent survey by budget holiday company >>

BizReport | Mobile Marketing January 21, 2014

Consumers prefer tablets for leisure travel research

While tablet owners also have a smartphone to hand, most will turn to the bigger screen to plan and book travel requirements, according to new research from industry research firm PhoCusWright. ... >>

BizReport | Advertising archives January 15, 2014

Toyota unveils mobile ads that really speak to their audience

When developing ads, whether in traditional media, digital or mobile, you really want them to speak to your target audience. New mobile ads for the Toyota Corolla really do speak to you, with voice-activated technology.... >>

BizReport | Mobile Marketing January 14, 2014

Travel technology firms to invest more in mobile

2014 will see travel firms upping their spend on technology, according to a new survey conducted among attendees of the upcoming Travel Technology Europe trade show, with mobile taking the biggest chunk.... >>

BizReport | Ecommerce archives January 10, 2014

Domino's mobile business achieves new heights

Domino's Pizza in the UK has reported an "outstanding last quarter of like-for-like sales growth" and "robust" growth in their Republic of Ireland stores for the three months to the end of 2013, mainly thanks to growing online and mobile... >>

BizReport | Trends & Ideas archives January 09, 2014

Survey points to obsolete televisions within a decade

Gadgets have already replaced the goggle-box in our household and, according to new research from Irdeto presented at CES 2014, more than half of U.S. consumers believe the television could be ousted by mobile devices within the next decade.... >>

BizReport | Ecommerce archives January 08, 2014

Asda: Grandmothers head online to manage household budgets

The latest Mumdex Report from British supermarket chain Asda reveals that mums of all ages are now using technology to manage the household budget and make money stretch as far as possible. ... >>

BizReport | Mobile Marketing January 07, 2014

Mobile devices biggest security risk to companies in 2014

Companies with employees working via mobile while on the move are realizing that mobile is perhaps the biggest security risk to their IT networks, according to a new study by the Ponemon Institute and endpoint management and security firm Lumension.... >>

BizReport | Ecommerce archives December 30, 2013

Mobile plays key role in record-breaking Boxing Day

The number of visits to retail websites on Boxing Day rose 15% compared with last year, according to new figures released by Experian. Meanwhile, IBM data shows that mobile accounted for the majority of visits to retail websites on Boxing... >>

BizReport | Ecommerce archives December 16, 2013

OFCOM: Brits are biggest online spenders

For the third consecutive year, the average person in the UK spent more online than those in any other major market, according to figures just released by OFCOM.... >>

BizReport | Mobile Marketing December 13, 2013

Tapjoy reveals mobile habits of traveling consumers

Today, mobile devices are an integral part of the consumer travel experience, according to new research released by mobile ad network Tapjoy that delves into the mobile habits of holiday travelers. ... >>

BizReport | Mobile Marketing December 05, 2013

Commuters highly engaged and active mobile audience for brands, retailers

New research reveals the browsing and buying habits of today's mobile-connected commuters and urges brands to take advantage of the two times during the day that they are engaged and active. ... >>

BizReport | Ecommerce archives November 20, 2013

Savvy Marketing data suggests increased consumer spending this holiday season

According to new data released by Savvy Marketing in the U.K., Christmas 2013 will see a rise in consumer confidence and increased spending. ... >>

BizReport | Ecommerce archives November 19, 2013

More shoppers plan to stay at home on Black Friday

A new forecast from Nielsen reveals the continuing trend of consumers shunning the stores on Black Friday in favor of logging-on on Cyber Monday. ... >>

BizReport | Mobile Marketing November 18, 2013

320% rise in number of youths accessing entertainment, lifestyle website via tablet

How are today's youngsters accessing their favorite entertainment and lifestyle websites? According to new research from independent digital sales house w00t! Media, Apple is the tech of choice and a large percentage are using their smartphones and tablets to access... >>

BizReport | Email Marketing November 14, 2013

61% of brand emails opened on a mobile device

Movable Ink's latest consumer device preference report reveals that the iPhone accounts for more marketing email opens than Android devices, but warns against picking one OS over another. ... >>

BizReport | Ecommerce archives November 11, 2013

IMRG/Capgemini predict record December spending as Amazon gears up for busy Cyber Monday

Predictions for UK Cyber Monday spending behavior from IMRG/Capgemini and Amazon reveal the enormous impact of mobile technology on this year's consumer spending, with more than £10billion being shelled out in December alone. ... >>

BizReport | Mobile Marketing November 11, 2013

Google to track 'real world' shopping activity to demonstrate effectiveness of mobile ads

Google has tracked people's online movements for years, and has more recently delved into location tracking. But recent reports reveal the Internet giant is to put that real-world tracking data to good use by tracking store visits against whether a... >>

BizReport | October 25, 2013

Americans obsessively check smartphones blissfully unaware of privacy issues

Americans are obsessed with checking their smartphones, according to a new survey conducted by Harris Interactive on behalf of mobile security company Lookout and Sprint, but they are worryingly unaware of their risky mobile behavior. ... >>

BizReport | Mobile Marketing October 22, 2013

Mobile, not TV, considered 'first screen' among half of 18-34 age group

New research has revealed that, among younger demographics, the television is taking a back seat to mobile. M-commerce platform Weve reveals that almost half of younger mobile users now consider the smaller of the two screens to be their 'first... >>

BizReport | Mobile Marketing October 22, 2013

Asia home to countries with highest percentage of mobile native consumers

New survey findings reveal that Asia is home to the countries that have the highest percentage of consumers that interact with businesses daily via a mobile device. ... >>

BizReport | Mobile Marketing October 18, 2013

Over 40% of YouTube traffic comes from mobile

The video website behemoth that is YouTube is now getting a significant percentage of traffic from people viewing content via mobile, according to new figures just released by Google.... >>

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